Unlocking the Value of Social: how to achieve ROI beyond marketing.
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Social media has radically changed how people communicate. Everything from the way we research new brands, to how we buy is now influenced by social. To create exceptional experiences, you need to think about customer engagement holistically. It’s time to embrace social as more than just a marketing channel.
At this Social Breakfast, Eva Taylor, Senior Manager of Social Marketing at Hootsuite and other guests discuss how you can leverage social beyond the marketing department.
Learn how progressive brands have advanced their social maturity by integrating social into areas like sales, product development, talent recruitment, and customer support—and how you can too.
Eva leads the Global Social Marketing team at Hootsuite, the leader in social media management, where she is responsible for developing and executing strategy as well as understanding and demonstrating social ROI.
Having worked at startups, agencies and large-scale companies, Eva brings over 9 years of experience in social media, digital marketing and campaign strategy. During this time, she has created and executed strategies for the likes of Microsoft, Tourism Vancouver, RPS Energy and the Vancouver Aquarium.
Eva has a passion for using her expertise to support the community and also holds positions as a Social Media Principal with Women in Tech World and as a Digital Analyst with the BC SPCA.
Vice President, Product Marketing at Hootsuite
Jeremy has over 19 years of experience in marketing including holding several regional and global leadership roles in Canada, US, and Australia. Prior to his role at Hootsuite, Jeremy was the Senior Director of Product Marketing at Box. Before Box, Jeremy ran the Global Marketing organization at Xero, and spent more than 8 years at Google both in APAC and in the US. Jeremy also ran Dizzynet Solutions, a full service digital marketing agency for 7 years based in Toronto, Canada where he was the founder and Managing Director.
Nik leads Hootsuite’s product management and strategy organization with responsibility for the long term product direction and development processes. He brings 15 years of experience in data science, engineering, product strategy, and corporate development. He joined Hootsuite through the acquisition of his company LiftMetrix, where he was Co-Founder and CEO.
Director, Social Media at DEG
Jen Forrest is the Director of Social Media at DEG, a full-service digital marketing agency where creativity meets technology. During her career, she has helped some of the world's most trusted brands find success in the ever-changing world of social media and digital marketing. Jen is a results-driven leader who has contributed to several award-winning campaigns and standout social and digital programs throughout her tenure at various agencies in Chicago and Kansas City. Her work experience has spanned across consumer, financial service, healthcare and corporate industry verticals – enabling her to understand various business challenges and the role social can play. Away from work, Jen is a busy mother of twin girls who loves to live in the moment with her family.
Afiya Addison is the North American Education Lead for the Marketing Solutions Agency and Channel Sales business at LinkedIn. Afiya is passionate about helping people develop themselves both personally and professionally, and through her work at LinkedIn she helps businesses and individuals promote their brand on the platform.
Through delivering educational and inspirational content in a meeting room or on the main stage, Afiya aims to help women and young professionals develop what it takes to become successful in tech, advertising and all forms of media. Afiya has spoken at Social Media Week in NYC, LinkedIn's TransformHER, and various ad agencies across the country.
Chris leads social strategy at Beam Suntory, a world leader in premium spirits, where he aims to bridge the gap between branded content, influence and data for IMC brands Jim Beam, Maker’s Mark, Hornitos, Knob Creek and Courvoisier. Chris started his career in public relations at Edelman where he worked with blue-chip clients Best Buy, Blackberry and Motorola and has worked in the B2B sector focusing on content marketing.