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It’s been a dark year. Our 2021 social trends will light the way forward.

In our 5th annual Social Trends Report, we surveyed 11,189 leading marketers and executives to find out the most effective ways to boost traffic, get leads, and bring new customers in the door in 2021.

We’ll dive into the most pressing questions facing marketers today: How can you drive short-term ROI from social to stay afloat during the global recession? What kind of content will attract more customers right now? Are you missing the profitable opportunity of baby boomers? Is brand purpose a buzzword or more relevant than ever?

Save your spot for the webinar to get all the insights from the report, along with practical tips and a live Q&A discussion. This is a webinar you won’t want to miss.

What you'll learn:

  • How to make social sell: key insights to drive ROI in a downturn
  • Why it’s time to listen—and fit into the conversation rather than trying to lead it
  • How to tap into undervalued opportunities in the baby boomer demographic
  • The most effective social platforms, content, and ad formats that will increase traffic and leads in 2021


  • Photo of Sarah Dawley

    Sarah Dawley

    Senior Copywriter at Hootsuite

    Sarah leads the research and analysis of Hootsuite’s  global trends report. She brings 14 years of experience in strategy and copywriting  at some of Canada’s largest media organizations. Sarah works with Hootsuite’s brand team to define and articulate how social media is impacting, brands, marketers and consumers.

  • Photo of Ryan Ginsberg

    Ryan Ginsberg

    Senior Manager of Social Ads at Hootsuite

    Ryan brings 15 years experience in the digital advertising space with a track record of connecting brands to their customers across platforms.  As Senior Manager of Social Ads at Hootsuite, he leads the Enterprise strategy that helps organizations bridge the gap between organic and paid to drive business results through social.  Prior to Hootsuite, Ryan hailed from Twitter where he helped launch their Canadian operations, educating marketing professionals on the strategies, tactics and measurement of social ads.

  • Photo of Morgan Zerr

    Morgan Zerr

    Principal Business Value Analyst at Hootsuite

    Morgan consults with Hootsuite’s most strategic customers to align social media to their business success. She works through their unique social marketing challenges, and provides strategy and technology recommendations to help them reach their objectives.

    Follow Morgan on LinkedIn