What’s in store for social in 2020?

We surveyed over 3100 marketers to discover where social is headed in 2020. Join us to get the key insights in our 4th annual trends report.

Looking ahead, 2020 will bring a world where leading brands search for balance between private and public customer engagement, Gen Z TikTok their way to the top of the social status quo, and social marketers find themselves under pressure to adapt their skills in a performance-driven marketing landscape.

Our webinar will take you through the 5 trends that brands are focusing on in 2020, featuring practical recommendations, expert analysis of global consumer behavior, and a live Q&A to help inform your marketing plan in 2020.

What You'll Learn

  • 5 trends that will change how leading brands use social in 2020
  • The new skills social marketers must build to make themselves indispensable
  • Advanced measurement methods from high performing organizations

  • Photo of Sarah Dawley

    Sarah Dawley

    Senior Copywriter at Hootsuite

    Sarah leads the research and analysis of Hootsuite’s  global trends report. She brings 14 years of experience in strategy and copywriting  at some of Canada’s largest media organizations. Sarah works with Hootsuite’s brand team to define and articulate how social media is impacting, brands, marketers and consumers.

  • Photo of Ryan Ginsberg

    Ryan Ginsberg

    Senior Manager of Social Ads at Hootsuite

    Ryan brings 15 years experience in the digital advertising space with a track record of connecting brands to their customers across platforms.  As Senior Manager of Social Ads at Hootsuite, he leads the Enterprise strategy that helps organizations bridge the gap between organic and paid to drive business results through social.  Prior to Hootsuite, Ryan hailed from Twitter where he helped launch their Canadian operations, educating marketing professionals on the strategies, tactics and measurement of social ads.