Explore hundreds of free resources to help you succeed in social.
The Guide to Paid Social
5 simple steps to calculate the ROI for social ads campaigns
How to Build a Social Following
The tools, tactics, and routines of 3 world-class social media professionals
Compliance for Financial Services
The Advisor’s Guide to Social Media Compliance
How to Protect Your Brand on Social Media
Strategies to prevent the 6 biggest brand disasters on social
Hootsuite for Health Care: Enabling the Modern Patient Journey
Hootsuite helps health care organizations improve the patient experience through social media, while protecting the brand and staying compliant with industry regulations.
The 8 Elements of a Successful Government Social Media Strategy
Learn the best practices that inform successful public sector social media strategies.
Creating a Social Selling Action Plan
How marketers can help sales teams succeed
Hootsuite for State and Local Government
Read our brochure to see how our battle-tested technology, extensive ecosystem, and social DNA help state and local government organizations understand, inform, and engage constituents.
Social Media Trends Report for Health Care
In this report, we examine global social media trends impacting the health care sector. You’ll learn how health care organizations are using social media to attract prospective patients, create brand advocates, and improve the patient experience.
Social Media Trends Report for Financial Services
Hootsuite’s financial services report examines industry trends, tracking how global banks, financial brands, and insurance companies are increasing their reach and revenue on social media channels.
Instagram Strategy Guide for Australia’s Tourism & Hospitality Industry
Key steps in developing and implementing a best practice Instagram strategy
Hootsuite for Government: Citizen Engagement Guide
Supercharge citizen engagement through a secure and scalable platform.