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Gauge the social sentiment around your brand

Understand how people feel about your brand and then easily filter results by location, language, and gender—for a multi-dimensional view of your market segments. If the conversation around your brand starts trending negatively within a specific segment—such as women on Twitter, or Spanish-speaking men—you can act quickly to understand and manage the issue.

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Stop missing conversations that matter

Go beyond your own social channels to tap into the conversations happening on news sites, blogs, forums, and other public places. Hootsuite Insights accesses real-time data from over 100 million sources in 50+ languages across 25+ social networks and other platforms.

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Get real-time results—no waiting needed

No need to run complicated queries, or wait for other people to run reports. Your dashboard is always up to date with real-time data and insights.

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Be the first to know when trends take off

Sleep at night, knowing you can set alerts to be notified instantly of any unusual spikes in volume, sentiment, or other measure. Is a customer complaint going viral? Be the first to hear about it so you can get ahead of it.

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An intuitive interface that drives adoption

Data only makes a difference for your organization if it gets used. Hootsuite Insights drives wider adoption of social media analytics across your organization with compelling, easy-to-understand graphics that give your people the information they need to act.

We set up streams in Hootsuite Insights to track conversation and engagement related to our campaign. This helps show us the associated spikes in engagement around our social activity.

Bianca Anderson Social Media Manager DaVita Kidney Care

Get usable, real-time insights about your brand

  • Graphic for See the context with Conversation Maps

    See the context with Conversation Maps

    See the most commonly used words and phrases related to your search—to really understand how people are talking about your brand, products, or company in context—with our intuitive Conversation Maps feature.

  • Graphic for Focus on what matters with customized Boards

    Focus on what matters with customized Boards

    Get the information you need for your role, and organize it in a way that makes the most sense to you, with our flexible Boards feature. Pull in the widgets that tell the story you need to follow, so you can cut through the noise.

  • Graphic for Save time with smarter, automatic Reports

    Save time with smarter, automatic Reports

    Stop fussing with slides and spreadsheets. Our intuitive Reports let you create a template once, set a frequency, and your reports are refreshed with up-to-date data and emailed to your specified list—automatically.

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Social Analytics so intuitive that all of your teams can benefit

Hootsuite Insights isn't just for your social team. Its intuitive, easy-to-grasp reports bring the power of real-time social media analytics to every department in your organization.

See some of the teams that can benefit from Hootsuite Insights.

Hootsuite Insights helped us tap into the valuable conversations that were happening in real-time on Purdue Day of Giving. It helped us engage the right people based on their social media activity and personalize our responses to all of our donors.

Kate Jolly Purdue Day of Giving Project Manager, Director of Digital Fundraising University Development Office