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Gestisci i social media da un'unica postazione.

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  • Standard

    al mese
    Free 30-day trial
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok

    • Features included:

      – Fino a 5 social account

      – Programmazione illimitata dei post

      – Consigli sul momento migliore per pubblicare

      – Generatore di sottotitoli, hashtag e idee con AI

      – Modelli Canva e libreria di contenuti

      – Un'unica casella di posta per tutti i social account

      – Automazioni per i DM

      – Ricerca dei tag del brand e della concorrenza negli ultimi 7 giorni

      – Analisi del sentiment del brand e della concorrenza

      – Confronto con 5 concorrenti

      – Assegnazione di DM ai membri del team**

      … e molto altro ancora!

    Scopri di più su Standard

  • Più apprezzato

    Advanced

    al mese
    Free 30-day trial
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok

    • Everything in Standard, PLUS:

      – Account social illimitati

      – Report e modelli di analisi personalizzabili

      – Risposte salvate e risposte automatiche ai messaggi

      – Flussi di lavoro di approvazione del team**

      – Pianificazione di massa fino a 350 post contemporaneamente

      – Instradamento automatico e tag dei messaggi

      – Confronto con 20 concorrenti

      – Esportazione, invio tramite e-mail e programmazione dei report

      – Report e analisi della posta in arrivo

      – Ricerca delle menzioni del brand e della concorrenza negli ultimi 30 giorni

      – Tag e report sui post in uscita

      – Autorizzazioni di accesso utente personalizzate**

      … e molto altro ancora!

    Scopri di più su Advanced

  • Enterprise

    Su misura
    Richiedi una demo
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok

    • Everything in Advanced, PLUS:

      – A fully customized plan to maximize your investment

      – Add as many users as you need

      – Exclusive access to our most powerful tools

      – Platform training and certification included

      – Enterprise customer support

      – Single sign-on (SSO)

      Massimizza le prestazioni con:

      + Employee Advocacy (Amplify)

      + Listening powered by Talkwalker

      + Advanced Analytics 

      + Advanced Inbox

      + Generative AI Chatbot

      + Review Management

      + Premier Services

      + Social Selling

      + Salesforce integration

      + Compliance integration (Proofpoint)

    Scopri di più su Enterprise

*I prezzi sono espressi in , in base a fatturazione annuale e non includono le tasse applicabili.

**Available with multiple users

Confronta le funzionalità di Hootsuite "faccia a faccia"

Legenda

checkmarkIncluso nel piano

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* Available with multiple users

Standard
per user/month, billed annually
Free 30-day trial

Più apprezzato

Avanzato
per user/month, billed annually
Free 30-day trial
Enterprise
Contatta per info sui prezzi
Richiedi una demo

General

Connect accounts to publish, schedule, and manage all your content in one place.
5
Unlimited
Unlimited
The number of users that can collaborate within your Hootsuite account.
1+
1+
5+
Enable employee collaboration, streamline workflows, and manage permissions.
Include departmental organization*
Include departmental organization*
Include departmental organization
Customize what you get notified about so that you can focus on what matters to you.
Include notification management
Include notification management
Include notification management

Publishing and content curation

Draft, schedule, and publish posts to keep your content flowing.
Unlimited
Unlimited
Unlimited
Schedule a post to multiple networks or customize your post for each network.
Include programma i post su tutti i network
Include programma i post su tutti i network
Include programma i post su tutti i network
See all your scheduled posts in one place, and add or edit posts as needed. See and edit your posts in a calendar or list view.
Include social content calendar
Include social content calendar
Include social content calendar
See when to post on Facebook, LinkedIn, Instagram, X, and TikTok based on your audience data or, if absent, industry-standard analytics.
Include recommended times to publish
Include recommended times to publish
Include recommended times to publish
Let AI generate engaging captions for every social media network, repurpose top-performing posts, and automatically create content for holidays.
Include generatore di contenuti e idee con ai
Include generatore di contenuti e idee con ai
Include generatore di contenuti e idee con ai
Migliora e perfeziona i post con l'intelligenza artificiale (OwlyWriter). Correggi ortografia e grammatica, ottimizza la lunghezza della didascalia, cambia il tono o rendi il tuo post fruibile.
Include ai caption enhancements
Include ai caption enhancements
Include ai caption enhancements
Automatically generate hashtags based on your content as you draft posts.
Include ai hashtag suggestions
Include ai hashtag suggestions
Include ai hashtag suggestions
Access Canva’s design templates or create new visuals directly in Hootsuite.
Include design with canva templates
Include design with canva templates
Include design with canva templates
Trova immagini stock e GIF gratuite per i tuoi post sui social direttamente nella libreria multimediale di Hootsuite.
Include free stock photos and giphy library
Include free stock photos and giphy library
Include free stock photos and giphy library
Easily export your social media calendar as a .csv or .pdf file to share with others.
Include social content calendar exporting
Include social content calendar exporting
Include social content calendar exporting
Keep your brand voice consistent by allowing team members to approve posts before publishing.
Non include approval workflows
Include approval workflows*
Include approval workflows
Empower collaboration through conversation, mentions, and notifications on your social posts.
Include internal comments*
Include internal comments*
Include internal comments
Crea un link personalizzato nella pagina bio per indirizzare il traffico dai social ai tuoi siti web.
Non include link in bio tool (hootbio)
Include link in bio tool (hootbio)
Include link in bio tool (hootbio)
Use Bulk Composer to schedule and publish up to 350 posts at once by uploading a .csv file.
Non include bulk scheduling
Include bulk scheduling
Include bulk scheduling
Accorcia i link (link Ow.ly) per mantenere i post in ordine e usare meno caratteri nella didascalia.
Include link shortening and tracking
Include link shortening and tracking
Include link shortening and tracking
Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics. Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics.
Non include custom-branded urls (vanity urls)
Include custom-branded urls (vanity urls)
Include custom-branded urls (vanity urls)
Set up link setting presets to automatically shorten and track links.
Non include automated link tracking and shortening
Include automated link tracking and shortening
Include automated link tracking and shortening
Use the Bitly link shortening and management platform with Hootsuite.
Non include integrate with bitly
Include integrate with bitly
Include integrate with bitly
Pause your scheduled posts to revise, edit, or reschedule for later.
Non include suspend scheduled posts
Include suspend scheduled posts
Include suspend scheduled posts
Optimize your images and videos with built-in editing and sizing tools without leaving Hootsuite.
Include digital media editing
Include digital media editing
Include digital media editing
Streamline your workflow by storing approved post templates and images within Hootsuite for easy access and reuse.
Include asset and content library
Include asset and content library
Include asset and content library
Select the specific audience who can see your Facebook or LinkedIn Page posts.
Include target audience settings
Include target audience settings
Include target audience settings
Visualizza gli argomenti di tendenza in base agli interessi o usa la ricerca rapida per vedere di cosa stanno parlando le persone in questo momento. Inoltre, configura gli stream di ricerca per monitorare le tendenze e mostrare contenuti da condividere sui social.
Include discover trending topics
Include discover trending topics
Include discover trending topics
Measure and compare campaign performance using predefined tags on all posts.
Non include aggiunta di tag ai messaggi in uscita
Include aggiunta di tag ai messaggi in uscita
Include aggiunta di tag ai messaggi in uscita

Analytics

Pick and choose from hundreds of metrics across your networks and easily display them in ways that matter most to your team.
Non include report e modelli personalizzabili
Include report e modelli personalizzabili
Include report e modelli personalizzabili
Monitora la performance sui social network con modelli di report predefiniti, inclusi i report sulla crescita dell'audience e sull'engagement dei post.
Include seleziona i modelli di report
Include seleziona i modelli di report
Include seleziona i modelli di report
Find out how every post is performing with detailed metrics. View and sort posts by performance to easily see what's performing best.
Include post performance reports
Include post performance reports
Include post performance reports
A side-by-side comparison of the most important metrics for all your social networks.
Include multiple networks reporting
Include multiple networks reporting
Include multiple networks reporting
Discover how you compare with others in your industry and find smart new ways to improve.
Include industry benchmarking
Include industry benchmarking
Include industry benchmarking
Compare your social media performance against your competitors. Choose your own watchlist to track follower growth, posting frequency, and more.
5 competitors
20 competitors
20 competitors
See when to post on Facebook, LinkedIn, Instagram, X, TikTok, Pinterest, and YouTube based on your audience data and goal.
Include best times to publish charts
Include best times to publish charts
Include best times to publish charts
Visualizza un'istantanea settimanale o mensile delle tue prestazioni sui social media su Facebook, Instagram e LinkedIn.
Include social performance score
Include social performance score
Include social performance score
Get insights and recommendations to improve your social performance score and drive more impact from social.
Include personalized recommendations
Include personalized recommendations
Include personalized recommendations
Track team metrics to monitor customer response and resolution times.
Non include team productivity reporting
Include team productivity reporting
Include team productivity reporting
Leave notes on reports to ask team members questions, provide context, or highlight specific results.
Non include analytics report notes
Include analytics report notes
Include analytics report notes
Add your brand logo or image on your analytics reports.
Non include add logo or image to report
Include add logo or image to report
Include add logo or image to report
Export your analytics reports in .pdf or .ppt or email them to team member with a Hootsuite account.
Include basic report exporting
Include basic report exporting
Include basic report exporting
Automatically set up an emailed report schedule to keep track of important metrics.
Include basic report scheduling
Include basic report scheduling
Include basic report scheduling
Export your analytics reports in .csv or .xlsx.
Non include advanced report exporting
Include advanced report exporting
Include advanced report exporting
Share reports with others in your organization within Hootsuite to monitor the same data and collaborate on it in real-time.
Non include condividi i report di analisi all'interno di hootsuite
Include condividi i report di analisi all'interno di hootsuite*
Include condividi i report di analisi all'interno di hootsuite*
Send analytics reports to an external email address on a set schedule.
Non include export to an external email
Include export to an external email
Include export to an external email
See how much return you're generating from each post or network with return on investment (ROI) reporting for paid and organic.
Non include roi reporting and analysis
Non include roi reporting and analysis
Include roi reporting and analysis

Messaging and customer service

Gestisci le conversazioni pubbliche e private sui social network da un'unica piattaforma.
Include all-in-one centralized inbox
Include all-in-one centralized inbox
Include all-in-one centralized inbox
Configura i DM automatici in modo che quando un utente commenta una parola chiave specifica su un tuo post su Instagram, puoi ricevere automaticamente un DM.
Include automazioni dm
Include automazioni dm
Include automazioni dm
Use saved replies to quickly respond to common customer messages.
Non include saved replies
Include saved replies
Include saved replies
Set up auto-responses based on keywords and your business hours to save time and keep your inbox tidy.
Non include automated message responses
Include automated message responses
Include automated message responses
Assign messages to a specific agent or team to route them to experts and provide customers with consistent experiences.
Include assign messages to teammates*
Include assign messages to teammates*
Include assign messages to teammates*
Use tags to assign conversations, analyze themes, and automate assigning based on tags and rules you created to optimize workflow.
Non include tags and tag automations
Include tags and tag automations
Include tags and tag automations
Use topics help group, route, and prioritize conversations in the queue.
Non include topics and topic automations
Include topics and topic automations
Include topics and topic automations
Control the conversations that teams have access to so that team members can resolve conversations more efficiently.
Include teams settings*
Include teams settings*
Include teams settings*
Track team metrics to monitor customer response and resolution times.
Non include inbox team productivity reporting
Include inbox team productivity reporting
Include inbox team productivity reporting
Cerca facilmente le conversazioni, le parole chiave nei messaggi o i contatti.
Non include cerca in inbox
Include cerca in inbox
Include cerca in inbox
Gestione delle conversazioni dei post pubblici, privati, organici e dei dark post in un'unico luogo.
Include casella di posta centralizzata tutto in uno
Include casella di posta centralizzata tutto in uno
Include casella di posta centralizzata tutto in uno
Automatically or manually conceal sensitive information, including a customer's personally identifiable information (PII), in Inbox.
Include message masking
Include message masking
Include message masking
View a customer's conversation history across networks and see if they've been working with another agent.
Non include cross-channel conversation history
Include cross-channel conversation history
Include cross-channel conversation history
Set your business hours to create auto-responses for times your agents are available or unavailable. Plus, calculate first response times and service-level agreements (SLAs).
Non include set your business hours
Include set your business hours
Include set your business hours
Avoid collision (multiple agents responding to the same message at once) by seeing if another teammate owns a response or is already answering the message ("is typing").
Include agent collision avoidance*
Include agent collision avoidance*
Include agent collision avoidance*
Engage and collaborate with other agents with agent chat within Hootsuite. Internal chats are not viewable to customers.
Non include chat with other agents
Include chat with other agents*
Include chat with other agents*
Auto-resolve conversations based on rules you set. (After set amount of time, if a contact responds with "goodbye," and more).
Non include configurable auto-resolve conversations
Include configurable auto-resolve conversations
Include configurable auto-resolve conversations
Prompt agents to select a reason or topic or leave a comment when they resolve conversations.
Non include resolve reasons
Include resolve reasons
Include resolve reasons
Auto-assign messages to the right individuals so customers get quicker responses from the right people.
Non include skill-based routing
Include skill-based routing*
Include skill-based routing*
Measure customer satisfaction by sending CSAT surveys in a customer’s language after a conversation.
Non include customer service surveys and notifications
Include customer service surveys and notifications
Include customer service surveys and notifications
Create and export .csv file reports with up to 18 months of your inbox data.
Non include data export
Include data export
Include data export
Build stronger relationships with customers by building custom contact attributes, saving cross-channel conversation histories, connecting to your CRM, and grouping contacts together.
Non include build complete contact profiles
Include build complete contact profiles
Include build complete contact profiles
Provide 24/7 support for high-volume questions with a generative AI chatbot.
Non include generative ai chatbot
Non include generative ai chatbot
Include generative ai chatbot
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks.
Non include salesforce integration
Non include salesforce integration
Include salesforce integration

Social listening

Search trends and mentions from the past 7 days across select websites and social media channels.
Include quick search (7 days)
Include quick search (7 days)
Include quick search (7 days)
Search trends and mentions from the past 30 days across 150 million websites and 30 social media channels.
Non include quick search (30 days)
Include quick search (30 days)
Include quick search (30 days)
Confronta come appare online il nome del tuo brand o un argomento specifico rispetto ai concorrenti o ad altri temi simili. Valuta il sentiment, il volume delle menzioni, l’engagement e altro ancora.
2
5
5
Analizza dati e conversazioni estesi con riepiloghi condensati in un formato di facile lettura. Blue Silk™ AI è un'AI proprietaria progettata specificamente per l'ascolto sui social media.
Include blue silk™ ai summaries
Include blue silk™ ai summaries
Include blue silk™ ai summaries
Uncover the emotional tone behind brand and topic mentions, helping you understand the emotions driving engagement.
Include sentiment analysis
Include sentiment analysis
Include sentiment analysis
Detect your visual brand presence online, including logos in images, photos, and videos.
Include image recognition
Include image recognition
Include image recognition
Rileva i picchi di volume, engagement e reach nel tempo e ottieni informazioni dettagliate sui motivi alla base dell'aumento dell'attività.
Include peak detection
Include peak detection
Include peak detection
See how your search results change over time, with up to 13 months of historical data.
Non include benchmarking
Non include benchmarking
Include benchmarking
Cerca siti di notizie, newsletter, blog, forum, Facebook, X, BlueSky, YouTube, Quora e podcast.
Include basic data sources
Include basic data sources
Include basic data sources
Easily export attractive reports in .pdf or PowerPoint format to share with team members.
Include results exporting
Include results exporting
Include results exporting
AI forecasts 90-day trends in conversation volume and engagement for any brand or topic.
Non include forecasting
Include forecasting
Include forecasting
Search trends, mentions, and data from the past 13 months.
Non include dati storici (13 mesi)
Non include dati storici (13 mesi)
Include dati storici (13 mesi)
Cerca tendenze e menzioni in tutte le fonti di dati di base più Instagram, Threads, LinkedIn, Reddit, BlueSky, Mixcloud, Vimeo, Dailymotion, Pinterest, Ekşi Sözlük, Twitch, Disqus, Line e altro ancora.
Non include advanced data sources
Non include advanced data sources
Include advanced data sources
Get notified about new and critical mentions on the web, social media, newspaper articles, forums, blogs, and more.
Non include alerts
Non include alerts
Include alerts
Programma report per le tue ricerche salvate.
Non include scheduled reports
Non include scheduled reports
Include scheduled reports

Campaign and ad management

Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X.
Include social ads publishing and scheduling
Include social ads publishing and scheduling
Include social ads publishing and scheduling
Analyze and report on your paid ads for Facebook, Instagram, LinkedIn, and X.
Include social ads analytics and reporting
Include social ads analytics and reporting
Include social ads analytics and reporting
Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X.
Include social ads publishing and scheduling
Include social ads publishing and scheduling
Include social ads publishing and scheduling
Turn top-performing organic posts into paid ads by boosting them within Hootsuite. Boost Facebook, Instagram, and LinkedIn posts within Hootsuite.
Include potenzia i post su tutte le reti
Include potenzia i post su tutte le reti
Include potenzia i post su tutte le reti
Turn top-performing organic posts into paid ads by auto-boosting them within Hootsuite. Boost your Facebook and Instagram ads by setting criteria that determines which posts to automatically boost for you.
Include automatically boost facebook posts
Include automatically boost facebook posts
Include automatically boost facebook posts

Get more out of social media

Empower employees to share your posts across their own social networks.
Non include promozione da parte dei dipendenti
Non include promozione da parte dei dipendenti
Include promozione da parte dei dipendenti
Understand, improve, and showcase the business value of social media.
Non include analisi avanzate per l'attribuzione sui social media
Non include analisi avanzate per l'attribuzione sui social media
Include analisi avanzate per l'attribuzione sui social media
Empower your teams with Hootsuite’s social and messaging engagement platform.
Non include posta in arrivo avanzata per l'assistenza clienti sui social media
Non include posta in arrivo avanzata per l'assistenza clienti sui social media
Include posta in arrivo avanzata per l'assistenza clienti sui social media
Monitora i dati provenienti da oltre 150 milioni di fonti e 187 lingue, così da poter individuare e cogliere le opportunità più rapidamente. Imposta report e avvisi sui dati in tempo reale per stare sempre al passo con le menzioni critiche.
Non include soluzioni di ascolto social offerte da talkwalker
Non include soluzioni di ascolto social offerte da talkwalker
Include soluzioni di ascolto social offerte da talkwalker
Provide 24/7 support for high-volume questions with a generative AI chatbot.
Non include chatbot di ai generativa
Non include chatbot di ai generativa
Include chatbot di ai generativa
Monitor brand reviews alongside social mentions in Hootsuite.
Non include monitorare le recensioni del marchio
Non include monitorare le recensioni del marchio
Include monitorare le recensioni del marchio
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks.
Non include salesforce integration
Non include salesforce integration
Include salesforce integration

Access and security

Control which features and social accounts your team members have access to.
Include user access permissions*
Include user access permissions*
Include user access permissions*
Set custom user permissions to control which features and social accounts your team members have access to.
Non include custom user access permissions
Include custom user access permissions*
Include custom user access permissions*
Get access to all your Hootsuite products with one username and password.
Non include single sign-on (sso)
Non include single sign-on (sso)
Include single sign-on (sso)
Integra con il software di conformità per una gestione automatizzata dei rischi.
Non include compliance integrations
Non include compliance integrations
Include compliance integrations

Training and success

Get resources that help you use Hootsuite to achieve your business objectives on social.
Non include servizi hootsuite - standard
Non include servizi hootsuite - standard
Include servizi hootsuite - standard
The ultimate service for organizations to get more from social. Get 1:1 coaching, customized onboarding, full access to Hootsuite Academy, and more.
Non include servizi hootsuite - premier
Non include servizi hootsuite - premier
Include servizi hootsuite - premier
Consulting, customized training, and specialized onboarding.
Non include customized consulting and training
Non include customized consulting and training
Include customized consulting and training
Learn how to use every Hootsuite product and feature with a course tailored specifically to enterprise businesses.
Non include hootsuite enterprise platform certification course
Non include hootsuite enterprise platform certification course
Include hootsuite enterprise platform certification course

Tutti i migliori brand sui social usano Hootsuite

  • Logo JetBlue
  • Logo U-haul
  • Logo Ikea
  • Adobe
  • Logo della University of Chicago
  • Organizzazione Mondiale della Sanità

Domande frequenti

Potrai provare Hootsuite gratuitamente per 30 giorni. Al termine del periodo di prova, inizierà la fatturazione regolare e ti verrà addebitato il costo. Puoi evitare gli addebiti effettuando la cancellazione in qualsiasi momento prima della fine del periodo di prova.

Accettiamo carte di credito Visa, Mastercard, Discover, JCB e PayPal e, per il piano Enterprise annuale, possiamo emettere fattura. Le fatture possono essere pagate con carta di credito, assegno, bonifico bancario o ACH.

Una volta raggiunto il limite di spesa promozionale del mese, riceverai una notifica sulla possibilità di effettuare l'upgrade del tuo piano Hootsuite per continuare a ottenere il massimo dai tuoi post.

I prezzi di Hootsuite variano in base al tipo di piano. I piani a pagamento partono da per un piano Standard e arrivano fino a per un piano Advanced. Per le organizzazioni che si affidano a Enterprise sono disponibili soluzioni personalizzate, con una gamma di prezzi esclusiva.

Sì, ti invieremo una notifica via e-mail. Puoi annullare l'abbonamento in qualsiasi momento durante il periodo di prova gratuito per evitare addebiti.

I social account sono profili sui social media (come un account Instagram, il tuo account Twitter personale o una pagina Facebook). Con Hootsuite, puoi pubblicare o programmare e analizzare le performance di più account da un'unica dashboard.

Supponiamo che tu scelga il nostro piano Standard. Puoi gestire fino a cinque account diversi da un'unica dashboard, ad esempio due pagine Facebook e tre profili Instagram. L'accesso a questi account può essere condiviso aggiungendo membri del team, in modo che tutti possano lavorare insieme.

Sì, offriamo tariffe scontate per le organizzazioni no-profit su alcuni piani. Verifica se la tua organizzazione soddisfa i requisiti qui.