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Sblocca il potere dei social con Hootsuite gratis per 30 giorni

Porta la tua strategia sui social media in modalità crescita esponenziale con una prova gratuita di Hootsuite. Risparmia tempo, espandi il reach e guarda l'engagement salire alle stelle con un mese di Hootsuite completamente gratuito. Al termine del periodo di prova, puoi annullare o scegliere il piano più adatto alle tue esigenze. Senza impegno.

Il toolkit completo per i social media

Quel post non si pubblicherà da solo. Oh aspetta, invece sì. Con Hootsuite, puoi programmare un numero illimitato di post da pubblicare in qualsiasi momento.

Ottieni analisi approfondite sui momenti migliori per pubblicare, per identificare i post con le migliori performance e per ottenere un confronto fra la crescita dei follower e quella di altre aziende.

Con i piani gratuiti e a pagamento di Hootsuite puoi pubblicare su tutti i suoi social network da un'unica postazione. Consulta velocemente la programmazione attraverso una vista calendario di tutti i tuoi post sui social in tutti i canali.

Misura le performance dei post e scopri cosa funziona per te. Usa l'analisi per garantire che ogni post salga alle stelle.

immagine fenicottero
A screenshot of the Hootsuite dashboard stream management system.
A screenshot of the Hootsuite dashboard that shows the calendar and schedule.
A screenshot of the Hootsuite dashboard stream management system.

Confronta le funzionalità di Hootsuite "faccia a faccia"

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* Available with multiple users

Standard
per user/month, billed annually

Most popular

Avanzato
per user/month, billed annually
Enterprise
Contact for pricing

General

Connect accounts to publish, schedule, and manage all your content in one place.
5
Unlimited
Unlimited
The number of users that can collaborate within your Hootsuite account.
1+
1+
5+
Enable employee collaboration, streamline workflows, and manage permissions.
Includes departmental organization*
Includes departmental organization*
Includes departmental organization
Customize what you get notified about so that you can focus on what matters to you.
Includes notification management
Includes notification management
Includes notification management

Publishing and content curation

Draft, schedule, and publish posts to keep your content flowing.
Unlimited
Unlimited
Unlimited
Schedule a post to multiple networks or customize your post for each network.
Includes programma i post su tutti i network
Includes programma i post su tutti i network
Includes programma i post su tutti i network
See all your scheduled posts in one place, and add or edit posts as needed. See and edit your posts in a calendar or list view.
Includes social content calendar
Includes social content calendar
Includes social content calendar
See when to post on Facebook, LinkedIn, Instagram, X, and TikTok based on your audience data or, if absent, industry-standard analytics.
Includes recommended times to publish
Includes recommended times to publish
Includes recommended times to publish
Let AI generate engaging captions for every social media network, repurpose top-performing posts, and automatically create content for holidays.
Includes generatore di contenuti e idee con ai
Includes generatore di contenuti e idee con ai
Includes generatore di contenuti e idee con ai
Migliora e perfeziona i post con l'intelligenza artificiale (OwlyWriter). Correggi ortografia e grammatica, ottimizza la lunghezza della didascalia, cambia il tono o rendi il tuo post fruibile.
Includes ai caption enhancements
Includes ai caption enhancements
Includes ai caption enhancements
Automatically generate hashtags based on your content as you draft posts.
Includes ai hashtag suggestions
Includes ai hashtag suggestions
Includes ai hashtag suggestions
Access Canva’s design templates or create new visuals directly in Hootsuite.
Includes design with canva templates
Includes design with canva templates
Includes design with canva templates
Trova immagini stock e GIF gratuite per i tuoi post sui social direttamente nella libreria multimediale di Hootsuite.
Includes free stock photos and giphy library
Includes free stock photos and giphy library
Includes free stock photos and giphy library
Easily export your social media calendar as a .csv or .pdf file to share with others.
Includes social content calendar exporting
Includes social content calendar exporting
Includes social content calendar exporting
Keep your brand voice consistent by allowing team members to approve posts before publishing.
Does not include approval workflows
Includes approval workflows*
Includes approval workflows
Empower collaboration through conversation, mentions, and notifications on your social posts.
Includes internal comments*
Includes internal comments*
Includes internal comments
Crea un link personalizzato nella pagina bio per indirizzare il traffico dai social ai tuoi siti web.
Does not include link in bio tool (hootbio)
Includes link in bio tool (hootbio)
Includes link in bio tool (hootbio)
Use Bulk Composer to schedule and publish up to 350 posts at once by uploading a .csv file.
Does not include bulk scheduling
Includes bulk scheduling
Includes bulk scheduling
Accorcia i link (link Ow.ly) per mantenere i post in ordine e usare meno caratteri nella didascalia.
Includes link shortening and tracking
Includes link shortening and tracking
Includes link shortening and tracking
Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics. Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics.
Does not include custom-branded urls (vanity urls)
Includes custom-branded urls (vanity urls)
Includes custom-branded urls (vanity urls)
Set up link setting presets to automatically shorten and track links.
Does not include automated link tracking and shortening
Includes automated link tracking and shortening
Includes automated link tracking and shortening
Use the Bitly link shortening and management platform with Hootsuite.
Does not include integrate with bitly
Includes integrate with bitly
Includes integrate with bitly
Pause your scheduled posts to revise, edit, or reschedule for later.
Does not include suspend scheduled posts
Includes suspend scheduled posts
Includes suspend scheduled posts
Optimize your images and videos with built-in editing and sizing tools without leaving Hootsuite.
Includes digital media editing
Includes digital media editing
Includes digital media editing
Streamline your workflow by storing approved post templates and images within Hootsuite for easy access and reuse.
Includes asset and content library
Includes asset and content library
Includes asset and content library
Select the specific audience who can see your Facebook or LinkedIn Page posts.
Includes target audience settings
Includes target audience settings
Includes target audience settings
Visualizza gli argomenti di tendenza in base agli interessi o usa la ricerca rapida per vedere di cosa stanno parlando le persone in questo momento. Inoltre, configura gli stream di ricerca per monitorare le tendenze e mostrare contenuti da condividere sui social.
Includes discover trending topics
Includes discover trending topics
Includes discover trending topics
Measure and compare campaign performance using predefined tags on all posts.
Does not include aggiunta di tag ai messaggi in uscita
Includes aggiunta di tag ai messaggi in uscita
Includes aggiunta di tag ai messaggi in uscita

Analytics

Pick and choose from hundreds of metrics across your networks and easily display them in ways that matter most to your team.
Does not include report e modelli personalizzabili
Includes report e modelli personalizzabili
Includes report e modelli personalizzabili
Monitora la performance sui social network con modelli di report predefiniti, inclusi i report sulla crescita dell'audience e sull'engagement dei post.
Includes seleziona i modelli di report
Includes seleziona i modelli di report
Includes seleziona i modelli di report
Find out how every post is performing with detailed metrics. View and sort posts by performance to easily see what's performing best.
Includes post performance reports
Includes post performance reports
Includes post performance reports
A side-by-side comparison of the most important metrics for all your social networks.
Includes multiple networks reporting
Includes multiple networks reporting
Includes multiple networks reporting
Discover how you compare with others in your industry and find smart new ways to improve.
Includes industry benchmarking
Includes industry benchmarking
Includes industry benchmarking
Compare your social media performance against your competitors. Choose your own watchlist to track follower growth, posting frequency, and more.
5 competitors
20 competitors
20 competitors
See when to post on Facebook, LinkedIn, Instagram, X, TikTok, Pinterest, and YouTube based on your audience data and goal.
Includes best times to publish charts
Includes best times to publish charts
Includes best times to publish charts
Visualizza un'istantanea settimanale o mensile delle tue prestazioni sui social media su Facebook, Instagram e LinkedIn.
Includes social performance score
Includes social performance score
Includes social performance score
Get insights and recommendations to improve your social performance score and drive more impact from social.
Includes personalized recommendations
Includes personalized recommendations
Includes personalized recommendations
Track team metrics to monitor customer response and resolution times.
Does not include team productivity reporting
Includes team productivity reporting
Includes team productivity reporting
Leave notes on reports to ask team members questions, provide context, or highlight specific results.
Does not include analytics report notes
Includes analytics report notes
Includes analytics report notes
Add your brand logo or image on your analytics reports.
Does not include add logo or image to report
Includes add logo or image to report
Includes add logo or image to report
Export your analytics reports in .pdf or .ppt or email them to team member with a Hootsuite account.
Includes basic report exporting
Includes basic report exporting
Includes basic report exporting
Automatically set up an emailed report schedule to keep track of important metrics.
Includes basic report scheduling
Includes basic report scheduling
Includes basic report scheduling
Export your analytics reports in .csv or .xlsx.
Does not include advanced report exporting
Includes advanced report exporting
Includes advanced report exporting
Share reports with others in your organization within Hootsuite to monitor the same data and collaborate on it in real-time.
Does not include condividi i report di analisi all'interno di hootsuite
Includes condividi i report di analisi all'interno di hootsuite*
Includes condividi i report di analisi all'interno di hootsuite*
Send analytics reports to an external email address on a set schedule.
Does not include export to an external email
Includes export to an external email
Includes export to an external email
See how much return you're generating from each post or network with return on investment (ROI) reporting for paid and organic.
Does not include roi reporting and analysis
Does not include roi reporting and analysis
Includes roi reporting and analysis

Messaging and customer service

Gestisci le conversazioni pubbliche e private sui social network da un'unica piattaforma.
Includes all-in-one centralized inbox
Includes all-in-one centralized inbox
Includes all-in-one centralized inbox
Configura i DM automatici in modo che quando un utente commenta una parola chiave specifica su un tuo post su Instagram, puoi ricevere automaticamente un DM.
Includes automazioni dm
Includes automazioni dm
Includes automazioni dm
Use saved replies to quickly respond to common customer messages.
Does not include saved replies
Includes saved replies
Includes saved replies
Set up auto-responses based on keywords and your business hours to save time and keep your inbox tidy.
Does not include automated message responses
Includes automated message responses
Includes automated message responses
Assign messages to a specific agent or team to route them to experts and provide customers with consistent experiences.
Includes assign messages to teammates*
Includes assign messages to teammates*
Includes assign messages to teammates*
Use tags to assign conversations, analyze themes, and automate assigning based on tags and rules you created to optimize workflow.
Does not include tags and tag automations
Includes tags and tag automations
Includes tags and tag automations
Use topics help group, route, and prioritize conversations in the queue.
Does not include topics and topic automations
Includes topics and topic automations
Includes topics and topic automations
Control the conversations that teams have access to so that team members can resolve conversations more efficiently.
Includes teams settings*
Includes teams settings*
Includes teams settings*
Track team metrics to monitor customer response and resolution times.
Does not include inbox team productivity reporting
Includes inbox team productivity reporting
Includes inbox team productivity reporting
Cerca facilmente le conversazioni, le parole chiave nei messaggi o i contatti.
Does not include cerca in inbox
Includes cerca in inbox
Includes cerca in inbox
Gestione delle conversazioni dei post pubblici, privati, organici e dei dark post in un'unico luogo.
Includes casella di posta centralizzata tutto in uno
Includes casella di posta centralizzata tutto in uno
Includes casella di posta centralizzata tutto in uno
Automatically or manually conceal sensitive information, including a customer's personally identifiable information (PII), in Inbox.
Includes message masking
Includes message masking
Includes message masking
View a customer's conversation history across networks and see if they've been working with another agent.
Does not include cross-channel conversation history
Includes cross-channel conversation history
Includes cross-channel conversation history
Set your business hours to create auto-responses for times your agents are available or unavailable. Plus, calculate first response times and service-level agreements (SLAs).
Does not include set your business hours
Includes set your business hours
Includes set your business hours
Avoid collision (multiple agents responding to the same message at once) by seeing if another teammate owns a response or is already answering the message ("is typing").
Includes agent collision avoidance*
Includes agent collision avoidance*
Includes agent collision avoidance*
Engage and collaborate with other agents with agent chat within Hootsuite. Internal chats are not viewable to customers.
Does not include chat with other agents
Includes chat with other agents*
Includes chat with other agents*
Auto-resolve conversations based on rules you set. (After set amount of time, if a contact responds with "goodbye," and more).
Does not include configurable auto-resolve conversations
Includes configurable auto-resolve conversations
Includes configurable auto-resolve conversations
Prompt agents to select a reason or topic or leave a comment when they resolve conversations.
Does not include resolve reasons
Includes resolve reasons
Includes resolve reasons
Auto-assign messages to the right individuals so customers get quicker responses from the right people.
Does not include skill-based routing
Includes skill-based routing*
Includes skill-based routing*
Measure customer satisfaction by sending CSAT surveys in a customer’s language after a conversation.
Does not include customer service surveys and notifications
Includes customer service surveys and notifications
Includes customer service surveys and notifications
Create and export .csv file reports with up to 18 months of your inbox data.
Does not include data export
Includes data export
Includes data export
Build stronger relationships with customers by building custom contact attributes, saving cross-channel conversation histories, connecting to your CRM, and grouping contacts together.
Does not include build complete contact profiles
Includes build complete contact profiles
Includes build complete contact profiles
Provide 24/7 support for high-volume questions with a generative AI chatbot.
Does not include generative ai chatbot
Does not include generative ai chatbot
Includes generative ai chatbot
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks.
Does not include salesforce integration
Does not include salesforce integration
Includes salesforce integration

Social listening

Search trends and mentions from the past 7 days across select websites and social media channels.
Includes quick search (7 days)
Includes quick search (7 days)
Includes quick search (7 days)
Search trends and mentions from the past 30 days across 150 million websites and 30 social media channels.
Does not include quick search (30 days)
Includes quick search (30 days)
Includes quick search (30 days)
Confronta come appare online il nome del tuo brand o un argomento specifico rispetto ai concorrenti o ad altri temi simili. Valuta il sentiment, il volume delle menzioni, l’engagement e altro ancora.
2
5
5
Analizza dati e conversazioni estesi con riepiloghi condensati in un formato di facile lettura. Blue Silk™ AI è un'AI proprietaria progettata specificamente per l'ascolto sui social media.
Includes blue silkâ„¢ ai summaries
Includes blue silkâ„¢ ai summaries
Includes blue silkâ„¢ ai summaries
Uncover the emotional tone behind brand and topic mentions, helping you understand the emotions driving engagement.
Includes sentiment analysis
Includes sentiment analysis
Includes sentiment analysis
Detect your visual brand presence online, including logos in images, photos, and videos.
Includes image recognition
Includes image recognition
Includes image recognition
Rileva i picchi di volume, engagement e reach nel tempo e ottieni informazioni dettagliate sui motivi alla base dell'aumento dell'attività.
Includes peak detection
Includes peak detection
Includes peak detection
See how your search results change over time, with up to 13 months of historical data.
Does not include benchmarking
Does not include benchmarking
Includes benchmarking
Cerca siti di notizie, newsletter, blog, forum, Facebook, X, BlueSky, YouTube, Quora e podcast.
Includes basic data sources
Includes basic data sources
Includes basic data sources
Easily export attractive reports in .pdf or PowerPoint format to share with team members.
Includes results exporting
Includes results exporting
Includes results exporting
AI forecasts 90-day trends in conversation volume and engagement for any brand or topic.
Does not include forecasting
Includes forecasting
Includes forecasting
Search trends, mentions, and data from the past 13 months.
Does not include dati storici (13 mesi)
Does not include dati storici (13 mesi)
Includes dati storici (13 mesi)
Cerca tendenze e menzioni in tutte le fonti di dati di base più Instagram, Threads, LinkedIn, Reddit, BlueSky, Mixcloud, Vimeo, Dailymotion, Pinterest, Ekşi Sözlük, Twitch, Disqus, Line e altro ancora.
Does not include advanced data sources
Does not include advanced data sources
Includes advanced data sources
Get notified about new and critical mentions on the web, social media, newspaper articles, forums, blogs, and more.
Does not include alerts
Does not include alerts
Includes alerts
Programma report per le tue ricerche salvate.
Does not include scheduled reports
Does not include scheduled reports
Includes scheduled reports

Campaign and ad management

Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X.
Includes social ads publishing and scheduling
Includes social ads publishing and scheduling
Includes social ads publishing and scheduling
Analyze and report on your paid ads for Facebook, Instagram, LinkedIn, and X.
Includes social ads analytics and reporting
Includes social ads analytics and reporting
Includes social ads analytics and reporting
Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X.
Includes social ads publishing and scheduling
Includes social ads publishing and scheduling
Includes social ads publishing and scheduling
Turn top-performing organic posts into paid ads by boosting them within Hootsuite. Boost Facebook, Instagram, and LinkedIn posts within Hootsuite.
Includes potenzia i post su tutte le reti
Includes potenzia i post su tutte le reti
Includes potenzia i post su tutte le reti
Turn top-performing organic posts into paid ads by auto-boosting them within Hootsuite. Boost your Facebook and Instagram ads by setting criteria that determines which posts to automatically boost for you.
Includes automatically boost facebook posts
Includes automatically boost facebook posts
Includes automatically boost facebook posts

Get more out of social media

Empower employees to share your posts across their own social networks.
Does not include promozione da parte dei dipendenti
Does not include promozione da parte dei dipendenti
Includes promozione da parte dei dipendenti
Understand, improve, and showcase the business value of social media.
Does not include analisi avanzate per l'attribuzione sui social media
Does not include analisi avanzate per l'attribuzione sui social media
Includes analisi avanzate per l'attribuzione sui social media
Empower your teams with Hootsuite’s social and messaging engagement platform.
Does not include posta in arrivo avanzata per l'assistenza clienti sui social media
Does not include posta in arrivo avanzata per l'assistenza clienti sui social media
Includes posta in arrivo avanzata per l'assistenza clienti sui social media
Monitora i dati provenienti da oltre 150 milioni di fonti e 187 lingue, così da poter individuare e cogliere le opportunità più rapidamente. Imposta report e avvisi sui dati in tempo reale per stare sempre al passo con le menzioni critiche.
Does not include soluzioni di ascolto social offerte da talkwalker
Does not include soluzioni di ascolto social offerte da talkwalker
Includes soluzioni di ascolto social offerte da talkwalker
Provide 24/7 support for high-volume questions with a generative AI chatbot.
Does not include chatbot di ai generativa
Does not include chatbot di ai generativa
Includes chatbot di ai generativa
Monitor brand reviews alongside social mentions in Hootsuite.
Does not include monitorare le recensioni del marchio
Does not include monitorare le recensioni del marchio
Includes monitorare le recensioni del marchio
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks.
Does not include salesforce integration
Does not include salesforce integration
Includes salesforce integration

Access and security

Control which features and social accounts your team members have access to.
Includes user access permissions*
Includes user access permissions*
Includes user access permissions*
Set custom user permissions to control which features and social accounts your team members have access to.
Does not include custom user access permissions
Includes custom user access permissions*
Includes custom user access permissions*
Get access to all your Hootsuite products with one username and password.
Does not include single sign-on (sso)
Does not include single sign-on (sso)
Includes single sign-on (sso)
Integra con il software di conformità per una gestione automatizzata dei rischi.
Does not include compliance integrations
Does not include compliance integrations
Includes compliance integrations

Training and success

Get resources that help you use Hootsuite to achieve your business objectives on social.
Does not include servizi hootsuite - standard
Does not include servizi hootsuite - standard
Includes servizi hootsuite - standard
The ultimate service for organizations to get more from social. Get 1:1 coaching, customized onboarding, full access to Hootsuite Academy, and more.
Does not include servizi hootsuite - premier
Does not include servizi hootsuite - premier
Includes servizi hootsuite - premier
Consulting, customized training, and specialized onboarding.
Does not include customized consulting and training
Does not include customized consulting and training
Includes customized consulting and training
Learn how to use every Hootsuite product and feature with a course tailored specifically to enterprise businesses.
Does not include hootsuite enterprise platform certification course
Does not include hootsuite enterprise platform certification course
Includes hootsuite enterprise platform certification course
Questa app fa di risparmiare tantissimo tempo per la programmazione e la pubblicazione di informazioni sui social media e consente a piccole società di consulenza come la mia di espandere notevolmente le proprie attività di sensibilizzazione verso un'audience potenziale molto più ampia.
A headshot of a man of colour, presumably in his sixties, wearing a light blue button down shirt, glasses and a ball cap.
Roy Beasley
Small Business Consultant

Domande frequenti

  • Hootsuite è gratuito?

    Puoi provare qualsiasi piano Hootsuite gratuitamente per 30 giorni. Per continuare a usare Hootsuite dopo la fine del periodo di prova, è sufficiente passare al piano Hootsuite a pagamento più adatto a te.

    Riceverò qualche notifica prima della fine del periodo di prova gratuito?

    Sì, riceverai una notifica via e-mail sette giorni prima del termine della prova. Per non rischiare di incorrere in eventuali spese, puoi passare a un nuovo piano o eliminare l'account in qualsiasi momento durante il periodo di prova di 30 giorni.

    Mi verrà addebitato il costo della mia prova?

    No. Non ti verrà addebitato alcun costo fino al termine della prova gratuita. Durante il processo di iscrizione, vedrai la data della fine del periodo di prova in modo da poter eseguire l'annullamento o l'upgrade in anticipo. Inoltre, ti invieremo una notifica una settimana prima del termine del periodo di prova.

  • Quali modalità di pagamento accettate?

    Accettiamo carte di credito Visa, MasterCard e Discover, JCB e PayPal e, per i piani Enterprise e Business annuali, possiamo emettere fattura. Le fatture possono essere pagate tramite carta di credito, assegno, bonifico o stanza di compensazione automatizzata (ACH).

    Hootsuite offre sconti per organizzazioni no-profit?

    Sì, offriamo tariffe scontate alle organizzazioni no-profit con un piano Professional o Team. Verifica se la tua organizzazione soddisfa i requisiti qui.

Diventa un supereroe dei social media con Hootsuite 

Non tutti gli eroi volano o scalano gli edifici. Alcuni salvano il mondo con Hootsuite, lo strumento numero uno per la gestione dei social media. Provalo gratis per 30 giorni.