Customer engagement is shifting to social. The value of social media has extended beyond the marketing department and now sits as a central part of the customer and employee experience. This means innovation on social is no longer optional. It’s expected by customers, employees, and shareholders. Successful brands embed the customer mindset and employee voices throughout their organizations to succeed.

Inspiring brands and the industry’s brightest experts joined us at our social breakfast events in Toronto, London and Melbourne to dive into the three pillars of customer engagement: Confidence, Connections and Convenience.

Breakfast2019 Hub Penny

Digital detoxing, falling customer trust, and the rise of new platforms

The rules of customer engagement are changing fast. In this session, Hootsuite's CMO Penny Wilson shows how to renew brand relevance and ignite growth by following the 3Cs of customer engagement. She covers the most significant changes in consumer behavior, show how brands are balancing private and public engagement, and how to use social as a golden thread to build strong customer relationships and transformative business growth.

Building confidence

Trust is the foundation of customer relationships. Learn how to reignite confidence by building a trusted culture.
  • Immagine per EX is the new CX

    EX is the new CX

    Michael Meyers, Manager, Marketing Technology & Michael Yoder, Lead Communications Specialist, Spectrum Health

    Join Michael & Michael as they speak about how building digital/social skills internally with employees results in a better customer experience in the healthcare sector.

  • Immagine per Transforming your Business from within—Starting with your employees—to Build Confidence and Digital Skills

    Transforming your Business from within—Starting with your employees—to Build Confidence and Digital Skills

    Kim Beddard-Fontaine, SVP Digital & Employee Communications, Sodexo

    In this session, Kim will cover how Sodexo, a food services and catering, facilities management company used Hootsuite to launch and implement their employee advocacy programme for the company globally.

  • Immagine per The future of customer engagement MEL Coming Soon

    Coming soon

Establish More Meaningful Connections

Customers are clear on what they want from social: less corporate content, less empty experiences, and more meaningful connections.
  • Immagine per How to Win in Relationships

    How to Win in Relationships

    Melissa Werley, Field Marketing Director, Sodexo

    With the decline of newsfeeds and the rise of privacy concerns, peer trust is now more important than ever. Join Melissa from Sodexo as she discusses how Sodexo Universities has harnessed the power of 1:1 relationships.

  • Immagine per The future of customer engagement MEL Coming Soon

    Coming soon

Enabling Convenience

Customers always want easier, and more enjoyable ways to engage with your business.
  • Immagine per Unified Customer Experience: 360 Degree View of the Customer

    Unified Customer Experience: 360 Degree View of the Customer

    Cody Crnkovich, Head of Platform Partners & Strategy, Adobe

    The Unified Customer Experience: how Adobe built and executes on their 360 degree view of the customer, company wide, including the use of social data and insights.

  • Immagine per Community engagement: what brands can learn from the gaming industry

    Community engagement: what brands can learn from the gaming industry

    Tobias Palm, Senior Community Manager, Square Enix Europe

    In his session, Tobias shows how building and engaging with gamers allows Square Enix Europe to turn them into ambassadors and provide the company with social insights to inform game development.

  • Immagine per The future of customer engagement MEL Coming Soon

    Coming soon