Establish More Meaningful Connections
Customers are clear on what they want from social: less corporate content, less empty experiences, and more meaningful connections. In public feeds, aim for broad reach with emotional content. In private channels, build deeper relationships with a blend of automation and 1:1 connection.
How to Win in Relationships
Melissa Werley, Field Marketing Director, Sodexo
With the decline of newsfeeds and the rise of privacy concerns, peer trust is now more important than ever. Join Melissa from Sodexo as she discusses how Sodexo Universities has harnessed the power of 1:1 relationships.
Welcome to Social Business—Unlock the Value of Social
Yann Dirheimer, Sr Marketing Manager, Southern Europe, Hootsuite
Social media has considerably disrupted the way brands communicate with their clients… Find out how to take on this new challenge and truly unlock the value of social! (Video in French)
Panel—Du Social Engagement au Social Business
Kim Beddard-Fontaine, Senior Vice President Digital & Employee Communications, Sodexo
Aurélia Pioget, Head of Social Media, Pierre et Vacances Center Parcs
Caroline Cornu, Head of Social Media & E-Influence, EDF
Edouard de la Taille, Global Digital Director, Ales Groupe
Majda Chaplain, CEO, MC Factory
In this session, four key French brands, operating worldwide in B2B/B2C, explain how they have integrated social in their organisation to develop meaningful connections with their communities and achieve their business goals. A very insightful discussion panel! (Video in French)
1:1 Relationships at scale
Jenny Devine, Social Business Leader, Bank of Queensland
Join Jenny as she speaks about the social media operating system which BOQ uses, and how she manages social media risk by using an intelligent risk framework and a centralised community management hub.