The Value of Content and the Importance of a Social Media Content Strategy
Content makes the social marketing world go around
When considering the value of content on social media, it’s important to understand that ‘content’ is a far-reaching term. It can include everything from gifs and images, to white papers and blog articles – as well as the accompanying copy in the social post.
Content plays a crucial role in achieving business and social media objectives such as brand recognition, thought leadership, audience engagement, and lead generation. It allows you to cement your position as a go-to destination for your customers, whether it be for entertainment, education, or inspiration. Effective content will help you to build long term relationships with your audience, ultimately leading to an increase in revenue for your organization.
With so much information available online, getting the attention of your audience can sometimes feel like an uphill battle. Ensure your content is well received by keeping it relevant to your audience’s interests, goals, and pain points. Not only is well planned content a great way to build trusting relationships with your audience, it can also help you support the needs of your business. The best way to achieve this is by ensuring your content reflects the unique perspective of your brand, while also taking into account the needs of your organization.
A key tool to achieving your social content marketing goals is a strong Content Strategy which acts as a game plan for coordinating, creating, and distributing your organization’s content.
Operating without a Content Strategy could result in content that is unbalanced in tone, subject matter, or purpose. Without a plan in place, most organizations would find it difficult to maintain an effective cadence and regularity to their posting schedule. Forgoing a Content Strategy can also make understanding the ROI of your content efforts a challenge, as there would be no consistent objectives or measurement strategies in place.
Use your content strategy as a way to tell a consistent, cohesive story about your brand. A well thought out strategy helps ensure you’ve set attainable goals, identified your audience, and are distributing your content effectively.