Las redes sociales nunca dejan de evolucionar, y tampoco deberían hacerlo tus programas de marketing.

With 1 billion monthly active users and counting, TikTok shows no signs of slowing down. And social marketers can’t ignore it anymore—no matter how confusing or stressful the platform may be.

Social media is mission-critical to the future of business, but there’s more unexplored territory than ever.