2022 Digital Trends Report
The Digital 2022 Global Overview Report by Hootsuite and We Are Social provides an in-depth look at the state of all things digital in 2022. It highlights the year’s key trends and stats that can guide businesses to make more informed decisions about where to spend their time and money online.
From reaching Gen Z to leveling up your social selling game, this guide has all the insights you need to create a well-informed social strategy now and in the future. It also covers the latest trends in digital advertising and internet use. Sell more, reach the right audience, and boost engagement by staying in the know.
Bookmark the report to reference key internet and social media statistics. Insights such as the most widely used social media networks, how often people spend on each one, and user demographics can help you build a data-driven plan tailored to your goals.
Get full access to the Digital Trends Report from Hootsuite and We Are Social now.
Lo que aprenderás
- The latest trends in social media, social commerce, digital advertising, and social customer service.
- Social media statistics, including the top social media platforms, time spent on each social media network, and social media user demographics.
- Internet statistics, including data on the most-visited websites and search engines plus internet adoption rates.
- Essential digital headlines, like how many people use the internet and their preferred devices.
* indica los campos obligatorios
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Toolkits
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Strategy & Tactics
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Toolkits
Cómo hacer videos para las redes sociales
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Research & Trends
Intro al marketing de influencia
![Social Media Advertising](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5205_image%2F6a567bcdcc10a496012c8f6f7a4c3222%2Fsocial-media-advertising.jpg&w=640&q=75)
Strategy & Tactics
Publicidad en las redes sociales
![Instagram And Hootsuite](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5111_image%2F1e2e6fe16d60730654f4c1be62a28ecc%2Finstagram-and-hootsuite.jpg&w=640&q=75)
Instagram y Hootsuite: Guía de inicio rápido
![6 Essential Steps For Creating A Social Media Strategy](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5087_image%2F1859b9cd9646ec1428f3f8530d826c2f%2F6-essential-steps-for-creating-a-social-media-strategy.jpg&w=640&q=75)
Guía sobre estrategias en las redes sociales
![Top 3 Social Media Resources](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5047_image%2Fb5d14039ad83f281ba8c2bf21e870795%2Ftop-3-social-media-resources.jpg&w=640&q=75)
Research & Trends
Los tres principales recursos sobre redes sociales
![10 Tips For Running Your First Campaign](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4990_image%2F463d160b7bd73f70665377cdce0e8484%2F10-tips-for-running-your-first-campaign.jpg&w=640&q=75)
Research & Trends
10 Tips For Running Your First Campaign
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Case Studies
Cómo Spectrum Health navegó por la HIPAA mientras ampliaba las redes sociales entre sus más de 23 000 empleados
![Turning Insight Into Action The Journey To Social Media Intelligence](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4599_image%2Fc870e82dc549be9814ea22792dd3b0e4%2Fturning-insight-into-action-the-journey-to-social-media-intelligence.jpg&w=640&q=75)
Del Conocimiento a la Acción
![How To Manage Your Pending Posts](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4753_image%2F55a0d5812c63a95786d6b4d532059572%2Fhow-to-manage-your-pending-posts.jpg&w=640&q=75)
Strategy & Tactics
Managing your Pending Posts
![8 Tips For Social Business1](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4534_image%2F721fb4691379fb15ff1f8a64d0b7f9da%2F8-tips-for-social-business1.jpg&w=640&q=75)
Strategy & Tactics
8 consejos para el desarrollo de empresa social
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4WQVQtg79F9TGqP6T0gn2y%2F298c487ed16851bb6f6521bbdaa8614b%2F23-CS-MeliaHotels1-web-resource-image-card-451x286.png&w=640&q=75)
Case Studies
Cómo Meliá se convirtió en una de las cadenas hoteleras más influyentes en redes sociales
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1Xetzthd9I5kB7rx14Led7%2Fd7d2c9295bfeef1a65cd51552ef9202d%2Fimage__4_.png&w=640&q=75)
Case Studies
Cómo Amway transformó su empresa social y aumentó los ingresos de la campaña en un 500 %
![decorativo](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FWVFvGZygYkkikRjRd3XgP%2Fe246cea00cd3ec06b7fce007ff85d957%2FGTM_Moment___Promotional_Production___Web___ROI_Page___Design_553x296_1.png&w=640&q=75)
Strategy & Tactics
12 problemas empresariales reales que puedes resolver con las redes sociales
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6jYYXgozIwt3OqPNtpOjWD%2F00c73fa9db5a9223c1fad5288212a6e2%2FGSU_Building.jpeg&w=640&q=75)
Case Studies
Cómo la Universidad Estatal de Georgia creó una comunidad global de promotores de marca
![Thmb Barometer Guide Fr](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_91548_image%2F6adb7146d7f7f2c62327f8baf829b953%2Fthmb-barometer-guide-FR.png&w=640&q=75)
Barómetro de redes sociales, 2018: España
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5LYxFtHY0EIfE4bd9bMkH2%2Fbdae85172ef548f74a3b602c4db227ff%2FCS_Ochsner_ResourceCard_451x286.jpg&w=640&q=75)
Case Studies
Cómo Ochsner Health llega a nuevas audiencias en redes sociales y duplica sus interacciones
![Top Performers](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_26904_image%2Fed3cdb81d40c7ea364921a4e0d25a5f6%2FTop-Performers.png&w=640&q=75)
Cómo generar seguidores en las redes sociales
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Case Studies
Cómo una campaña de redes sociales aumentó el sentimiento de marca de TransLink
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3tcO425Xc1YX2ea3RXqCpr%2F47fe1be06f96b234ee43bb0453667c1d%2Fimage__15_.png&w=640&q=75)
Case Studies
Cómo Sodexo Universities construye conexiones significativas con los estudiantes
![Una tarjeta de vista previa de una maqueta de diseño con Canva](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2sfRLS3cgadsc5Re4xj8Nw%2Fc8832cf45037d490f583975f68142ba1%2Fweb-preview-contentGTM-450x280.png&w=640&q=75)
Strategy & Tactics
Más de 50 plantillas gratuitas de Canva para ayudarte a superar el bloqueo creativo
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5HeKlgAb3kO25TPo3DcXSg%2Fc31f6f13bbc8bfd52ca906bc8bd3dccd%2Fsix_mediacard.jpeg&w=640&q=75)
Case Studies
SIX automatiza las tareas clave de ciberseguridad para protegerse activamente contra las amenazas de las redes sociales
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6jYYXgozIwt3OqPNtpOjWD%2F00c73fa9db5a9223c1fad5288212a6e2%2FGSU_Building.jpeg&w=640&q=75)
Case Studies
Cómo la Universidad Estatal de Georgia creó una comunidad global de promotores de marca
Case Studies
Cómo Antalis lidera su sector en las redes sociales con los empleados embajadores
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FQG4cJPDgMITspeNapikJE%2Fc4e6396e2a750445d366673dc7eb634c%2Fimage__11_.png&w=640&q=75)
Case Studies
Cómo la Universidad de Sídney demuestra el valor de las redes sociales
![owly asset not found](/_next/image?url=%2Fimages%2Fresources%2Fresource-fallback.png&w=640&q=75)
Research & Trends
2022 Digital Trends Report
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1JZ781nmudu8bUQnA8y66f%2Fe4a15cda9947fa281984289fa6699de0%2FUNESCO_Siege_-__C__Ignacio_Marin-2496__1_.jpg&w=640&q=75)
Case Studies