Customers always want easier, and more enjoyable ways to engage with your business. In these sessions, learn how to make brand discovery and buying seamless. You'll also learn how to enable your entire organization to sell and engage 1:1 at scale, while unifying measurement and analyzing the impact of social alongside other marketing channels.
Unified Customer Experience: 360 Degree View of the Customer
Cody Crnkovich, Head of Platform Partners & Strategy, Adobe
Discover how Adobe built and executes on their 360 degree view of the customer, company wide, including the use of social data and insights.
Community engagement: what brands can learn from the gaming industry
Tobias Palm, Senior Community Manager, Square Enix Europe
In his session, Tobias shows how building and engaging with gamers allows Square Enix Europe to turn them into ambassadors and provide the company with social insights to inform game development.
IQ Meets EQ: Powering Customer Experience through AI and Emerging Tech
Clayton Wehner, Manager, Marketing Strategy and Innovation, City of Adelaide
In this session, Clayton will cover City of Adelaide’s experience with using a chatbot, the advantages and the future of Al.
Unified Customer Experience
Corinna Maloney, Associate Director, Digital Communications, RMIT University
In this session, Corinna talks about the importance of knowing your audience on social media, she shares how she maintains clear messaging and consistent experience with 12,000 stakeholders and over 100,000 customers.