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Hootsuite Dominates G2's 2025 Best Software Awards, Securing Top Spot in Social Media Marketing for Enterprise
Hootsuite beats out competitors in ‘Best Software Products’, ‘Best Marketing Products’, ‘Highest Satisfaction Products’, and ‘Best Enterprise Products’ categories
February 19, 2025 — Hootsuite has been recognized in G2’s 2025 Best Software Awards, ranking highest among competitors in categories including 'Best Software Product' and 'Best Software for Enterprise'.
As a leading software marketplace used by more than 80 million software buyers annually, G2’s annual Best Software List ranks the world’s best software companies and products based on authentic, timely reviews from real users.
This year, Hootsuite was featured in a total of eight categories in G2’s 2025 Best Software Awards, including:
“We’re honored to be recognized, once again, as a leader in our space in G2’s 2025 Best Software Awards,” said Irina Novoselsky, CEO, Hootsuite. “We’ve been leading the way in this category for over a decade, and helping organizations harness the power of social media to make their businesses successful. This recognition is a true testament to our dedication of providing our customers with the most competitive product to unlock the value of their social media relationships."
The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores, based on reviews across all categories they are a part of. To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software company or product must receive at least 50 approved and published reviews during the 2024 calendar year. The scores only reflect data from reviews submitted during this evaluation period.
Learn more about the methodology used to calculate G2’s Best Software Awards here.
About Hootsuite
Hootsuite is the social media performance engine that helps organizations unlock the value of their social media relationships. Hootsuite pioneered the social media management category and has been leading the global social space since 2008. Now, Hootsuite is ushering in a new era of social media performance—helping organizations turn social insights into clear action and measurable business impact.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world.
To learn more, visit www.hootsuite.com.
About G2 Rankings
G2 is the world’s largest and most trusted software marketplace, relied upon by over 80 million buyers annually. Rankings are based on authentic reviews from verified users, evaluating satisfaction and market presence and are a trusted indicator of software performance and customer impact.
Hootsuite Media Team