What you get with your Hootsuite Social Marketing Certification

Badge Socialmarketing

Industry-recognized certification that demonstrates your expertise with the essential elements of social marketing to clients and employers.

A permanent online certificate to showcase your digital expertise and share your credentials across your online profiles.

Listing in the Hootsuite Certified Professionals Directory, which helps brands and employers find talented social media professionals like you.

How to get your Hootsuite Social Marketing Certification


Get your Hootsuite Social Marketing Certification by passing a 60-question online exam, testing your knowledge of the core principles of social media marketing.

The exam is based on Hootsuite’s free online Social Marketing Training course—a comprehensive series of easy-to-follow video tutorials covering everything from creating a social media strategy and optimizing your social profiles to creating and sharing effective social content and effective social media ads.

If you’re new to social marketing, the training course is a great way to quickly level-up before taking the certification exam. Already a social marketing pro? You can take the exam right away to prove your expertise.

Frequently Asked Questions  

How much does the certification exam cost? 
$199 USD.  

How is this different than the Hootsuite Platform certification? 
The Social Marketing Certification tests and proves your knowledge of the core principles of social media marketing. The Hootsuite Platform Certification demonstrates your knowledge of the Hootsuite dashboard. While different, the two certifications are complementary. Having skills (and credentials) in both strategy and the Hootsuite platform can accelerate your career.

What if I fail the exam? Do I have to pay again to retake it? 
You do not have to pay for any subsequent attempts at the exam.  

Does the certification expire? 
Once you pass the exam, the certification is yours to keep forever. 

How do I prepare for the Social Marketing certification exam? 
The exam is based on Hootsuite’s free online Social Marketing Training course that covers the fundamentals of social marketing. We strongly recommend reviewing the course before attempting the exam.  

How long does it take to get certified? 
The courseware includes approximately four hours of video content. Some people complete it in a weekend, some take a couple of weeks—it’s on-demand so it’s up to you!  The timed exam contains 60 multiple choice questions and you have one hour to complete it. The passing grade is 80%.