Connect your accounts to publish, schedule, and manage all your content in one place.
10
20
50
The number of people who can collaborate through the Hootsuite dashboard.
1
3
5
Add more team members to collaborate with.
Add-on (per user pricing)
Connect all your social accounts to Hootsuite.
Add-on
Enable employee collaboration, streamline workflows, and manage permissions.
Publishing and scheduling
Create, schedule and publish an unlimited number of posts.
Draft, schedule and publish posts to maintain a steady stream of quality content.
Unlimited
Unlimited
Unlimited
Schedule a post to multiple networks or customize content for each network in the post.
See all your scheduled posts in one place, and add or edit posts as needed.
Collaborate with team members on your social content calendar.
Ensure a consistent brand voice by reviewing messages before they’re sent.
Recommendations are available for Facebook, LinkedIn, Instagram, Twitter, and TikTok.
Create a custom link in bio page and drive traffic from social to your websites.
Use Bulk Composer to schedule and publish many posts at once.
Shorten and add custom tracking parameters to links.
Use vanity URLs (sold separately) in your posts to brand your links and track metrics.
1
Unlimited
Setup link settings presets to automatically shorten and track links.
Use the bit.ly link shortening and management platform with Hootsuite.
Select the specific audience who can see your LinkedIn Page post.
Suspend scheduled posts and resume later.
Generate captions for every social media network, repurpose top-performing posts, and automatically create content for holidays.
Automatically tag your content with hashtags based on your caption, image, or video as you draft posts.
Never run out of content ideas with a built-in post ideas generator.
Content curation
Set up search streams to monitor trends and surface content to share on social.
Add app integrations to Hootsuite to help you source, create, and share content.
Add tags to outgoing posts to help you track the success of your published content.
Get AI-powered hashtag suggestions based on the content and image of your post.
Find free stock images for your social posts right in Hootsuite.
Optimize your images with built-in editing and sizing tools without leaving Hootsuite.
Streamline your workflow by storing approved post templates and images for easy reuse.
Access Canva’s design templates or create new visuals directly in Hootsuite.
Messaging and customer service
Manage public, private, organic and dark post conversations in one place.
Add contact notes or add notes to conversation history.
Assign messages from different social streams to different teams in your organization.
Avoid collision by seeing if another teammate owns a response, or is typing.
Stay on top of social activity and approvals with notifications.
Use tags to assign conversations, analyze themes and automate assigning based on tags and rules you created to optimize workflow.
Auto-resolve conversations based on rules you create to save time.
Use saved and suggested replies in Inbox to quickly respond to common customer messages.
Set business hours so your customers know when you are available.
Connect to CRM, set contact groups, VIP and cross-channel conversation history.
Automated responses based on keywords
Auto-assign messages to the right individuals
Measure customer satisfaction by sending CSAT surveys in customer’s languages.
Chatbot API, prioritizations, language detection, real time insights, audit trails, SLA policies and more.
Add-on
Provide 24/7 support for high-volume questions with a generative AI chatbot.
Add-on
Automate case routing, add real-time customer insights, and boost productivity with Hootsuite Social Customer Care.
Add-on
Analytics
Get detailed metrics across your networks using Hootsuite Analytics.
Organize, visualize, and share performance data in ways that best serve your team.
Find out how your posts are performing and resonating with your audience.
Get a detailed breakdown of your best times to publish
View a weekly snapshot of your social media performance across Facebook, Instagram, and LinkedIn.
Export your analytics reports in PDF or PPT.
Export your analytics reports in CSV or XLSX.
A side-by-side comparison of the most important metrics for all your social networks.
Monitor brand awareness, engagement and conversion with pre-built report templates.
Discover how you compare with others in your industry.
Compare your social media performance against your competitors.
2 competitors
2 competitors
20 competitors
Automatically export a report & email it out on a recurring schedule.
Track team metrics to monitor customer response and resolution times.
Customize logo on reports and enhance distribution.
Understand the full results on your social channels with Hootsuite Advanced Analytics.
Add-on
Drive deeper engagement by monitoring what people are saying about your brand.
Add-on
Social listening
Search trends and mentions from the past 7 days across select websites and social media channels.
Search trends and mentions from the past 30 days across 150 million websites and 30 social media channels.
Add-on
Search news, newsletters, blogs, forums, Reddit, X, and Quora.
Search trends and mentions across Facebook, Instagram, YouTube, LinkedIn, Reddit, X, Mixcloud, Vimeo, Dailymotion, VKontakte, Pinterest, Ekşi Sözlük, Twitch, Disqus, Line, news, newsletters, blogs, forums, podcasts, and more.
Add-on
Search trends, mentions, and data from the past seven days.
Search trends, mentions, and data from the past 13 months.
Add-on
Uncover the emotional tone behind brand and topic mentions, helping you understand the emotions driving engagement.
Analyze extensive data and conversations with condensed summaries in an easy-to-read format.
Detect your visual brand presence online, including logos in images, photos, and videos.
Add-on
Detect peaks in volume, engagement, and reach over time and automatically track new increases and decreases in results.
Add-on
AI forecasts 90-day trends in conversation volume and engagement for any brand or topic.
Add-on
Easily export attractive reports in PDF format to share with team members.
Add-on
Get notified about new mentions on the web, social media, newspaper articles, forums, blogs, and more.
Add-on
Ads
Make organic posts more impactful by adding ad spend for higher visibility.
Unlimited
Unlimited
Unlimited
Plan, publish, and optimize your ad campaigns on Facebook, Instagram, LinkedIn, and X (Twitter).
Paid and organic analytics for multiple social media channels.
Campaign Management
Plan, create, manage, and measure ad campaigns in one place. Even boost posts.
Measure and compare campaign performance using predefined tags on all posts.
Access & Security
Control which features and social accounts your team members have access to.
Integrate Proofpoint (formerly Nexgate) software for automated social security.
Add-on
Set custom user permissions for access to social networks
Get access to all your Hootsuite products with one username and password.
Training & success
Access to resources to use Hootsuite to achieve your business objectives on social
The ultimate service for organizations to get more from social--faster.
Add-on
Consulting, customized training, and specialized onboarding.
Add-on
Integrate your organization
Connect your existing tools and find new ones to make your social media life easier.
Connect your existing tools and find new ones to make your social media life easier.
Paid
Paid
Do more on social
Empower employees to share your posts across their own social networks.
Add-on
Empower your teams with Hootsuite’s powerful social selling products.
Add-on
Empower your teams with Hootsuite’s social and messaging engagement platform.
Add-on
Monitor brand reviews alongside social mentions in Hootsuite.
Add-on
Hootsuite is trusted by 22+ million users in 175+ countries for managing social media
Frequently Asked Questions
Will I be charged at the end of my free trial?
You'll have 30 days free to test out Hootsuite. At the end of your trial, regular billing begins and you'll be charged. You can avoid charges by canceling any time before your trial ends.
What forms of payment do you accept?
We accept Visa, Mastercard, Discover credit cards, JCB, and PayPal, and for the annual Enterprise plan, we can invoice you. Invoices can be paid by credit card, check, wire, or ACH.
What is a monthly ad spend limit for boosting content?
A monthly ad spend limit is how much you can spend each month for all your boosted posts.
What happens if I reach my monthly ad spend limit?
Once you’ve reached your monthly ad spend limit, you’ll receive a notification that you have the option to upgrade your Hootsuite plan in order to continue to maximize the impact of your posts.
How much does Hootsuite cost?
Hootsuite pricing is tiered based on your plan type. Paid plans start at for a Professional plan and range up to for a Team plan. Custom solutions are available for Enterprise organizations, which have their own unique pricing structure.
Will I be notified before my free trial ends?
Yes, you'll receive an email notification to warn you. You can cancel any time during your free trial to avoid any charges.
What do you mean by a “social profile”?
Social profiles are accounts (such as an Instagram account, your personal Twitter account, or a Facebook Page). With Hootsuite, you can manage multiple accounts—such as five Instagram accounts, three Twitter accounts, and two Facebook Pages—from one dashboard.
Let’s say you choose our Teams Plan. You could manage up to 20 different accounts from one dashboard—for example, 20 different Facebook Pages for 20 different clients. You can share access to these accounts by adding team members, helping everyone work together.
Does Hootsuite offer discounts for nonprofit organizations?
Yes, we offer a discounted rate for nonprofits on our Professional or Team plans. See if your organization qualifies by applying here.
Connect accounts to publish, schedule, and manage all your content in one place.
5
Unlimited*
Unlimited
The number of users that can collaborate within your Hootsuite account.
1+
1+
5+
Enable employee collaboration, streamline workflows, and manage permissions.
*
Customize what you get notified about so that you can focus on what matters to you.
Publishing and content curation
Draft, schedule, and publish posts to keep your content flowing.
Unlimited
Unlimited
Unlimited
Schedule a post to multiple networks or customize your post for each network.
See all your scheduled posts in one place, and add or edit posts as needed. See and edit your posts in a calendar or list view.
See when to post on Facebook, LinkedIn, Instagram, X, and TikTok based on your audience data or, if absent, industry-standard analytics.
Let AI generate engaging captions for every social media network, repurpose top-performing posts, and automatically create content for holidays.
Let AI help you fix spelling and grammar, optimize the length of your caption, change the tone, or make your post actionable.
Automatically generate hashtags based on your content as you draft posts.
Never run out of content ideas with a built-in post ideas generator.
Access Canva’s design templates or create new visuals directly in Hootsuite.
Find free stock images and GIFs for your social posts right in Hootsuite.
Easily export your social media calendar as a .csv or .pdf file to share with others.
Keep your brand voice consistent by allowing team members to approve posts before publishing.
*
Empower collaboration through conversation, mentions, and notifications on your social posts.
*
*
Create a custom link in bio page to drive (and track) traffic from social to your websites.
Use Bulk Composer to schedule and publish up to 350 posts at once by uploading a .csv file.
Shorten links to keep posts tidy, track performance, and save on your caption character count.
Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics. Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics.
Set up link setting presets to automatically shorten and track links.
Use the Bitly link shortening and management platform with Hootsuite.
Pause your scheduled posts to revise, edit, or reschedule for later.
Optimize your images and videos with built-in editing and sizing tools without leaving Hootsuite.
Streamline your workflow by storing approved post templates and images within Hootsuite for easy access and reuse.
Select the specific audience who can see your Facebook or LinkedIn Page posts.
View trending topics by industry or use Quick Search to see what people are talking about right now. Plus, set up search streams to monitor trends and surface content to share on social.
Measure and compare campaign performance using predefined tags on all posts.
Analytics
Pick and choose from hundreds of metrics across your networks and easily display them in ways that matter most to your team.
Track hundreds of metrics across your networks and plug them into pre-designed templates.
Find out how every post is performing with detailed metrics. View and sort posts by performance to easily see what's performing best.
A side-by-side comparison of the most important metrics for all your social networks.
Monitor brand awareness, engagement, and conversions with pre-built report templates.
Discover how you compare with others in your industry and find smart new ways to improve.
Compare your social media performance against your competitors. Choose your own watchlist to track follower growth, posting frequency, and more.
2 competitors
5 competitors
20 competitors
See when to post on Facebook, LinkedIn, Instagram, X, TikTok, Pinterest, and YouTube based on your audience data and goal.
View a weekly snapshot of your social media performance across Facebook, Instagram, and LinkedIn.
Get insights and recommendations to improve your social performance score and drive more impact from social.
Track team metrics to monitor customer response and resolution times.
Leave notes on reports to ask team members questions, provide context, or highlight specific results.
Add your brand logo or image on your analytics reports.
Export your analytics reports in .pdf or .ppt or email them to team member with a Hootsuite account.
Automatically set up an emailed report schedule to keep track of important metrics.
Export your analytics reports in .csv or .xlsx.
Share reports with others in your organization within Hootsuite to monitor the same data and collaborate on it in real-time.
*
*
*
Send analytics reports to an external email address on a set schedule.
See how much return you're generating from each post or network with return on investment (ROI) reporting for paid and organic.
Add-on
Messaging and customer service
Manage public and private social media conversations across Instagram, Facebook, X, LinkedIn, and WhatsApp in one place.
Use saved replies to quickly respond to common customer messages.
Set up auto-responses based on keywords and your business hours to save time and keep your inbox tidy.
Assign messages to a specific agent or team to route them to experts and provide customers with consistent experiences.
*
*
*
Use tags to assign conversations, analyze themes, and automate assigning based on tags and rules you created to optimize workflow.
Use topics help group, route, and prioritize conversations in the queue.
Control the conversations that teams have access to so that team members can resolve conversations more efficiently.
*
*
*
Track team metrics to monitor customer response and resolution times.
Easily search to find conversations, keywords in messages, or contacts. Plus, use filters to find exactly what you need.
Add and view internal notes for other agents about a conversation or contact. Internal notes are not viewable to customers
Automatically or manually conceal sensitive information, including a customer's personally identifiable information (PII), in Inbox.
View a customer's conversation history across networks and see if they've been working with another agent.
Set your business hours to create auto-responses for times your agents are available or unavailable. Plus, calculate first response times and service-level agreements (SLAs).
Avoid collision (multiple agents responding to the same message at once) by seeing if another teammate owns a response or is already answering the message ("is typing").
*
*
*
Engage and collaborate with other agents with agent chat within Hootsuite. Internal chats are not viewable to customers.
*
*
Auto-resolve conversations based on rules you set. (After set amount of time, if a contact responds with "goodbye," and more).
Prompt agents to select a reason or topic or leave a comment when they resolve conversations.
Auto-assign messages to the right individuals so customers get quicker responses from the right people.
*
*
Measure customer satisfaction by sending CSAT surveys in a customer’s language after a conversation.
Create and export .csv file reports with up to 18 months of your inbox data.
Build stronger relationships with customers by building custom contact attributes, saving cross-channel conversation histories, connecting to your CRM, and grouping contacts together.
Provide 24/7 support for high-volume questions with a generative AI chatbot.
Add-on
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks.
Add-on
Social listening
Search trends and mentions from the past 7 days across select websites and social media channels.
Search trends and mentions from the past 30 days across 150 million websites and 30 social media channels.
Add-on
Search news, newsletters, blogs, forums, Reddit, X, and Quora.
Search trends and mentions across Facebook, Instagram, YouTube, LinkedIn, Reddit, X, Mixcloud, Vimeo, Dailymotion, VKontakte, Pinterest, Ekşi Sözlük, Twitch, Disqus, Line, news, newsletters, blogs, forums, podcasts, and more.
Add-on
Search trends, mentions, and data from the past seven days.
Search trends, mentions, and data from the past 13 months.
Add-on
Uncover the emotional tone behind brand and topic mentions, helping you understand the emotions driving engagement.
Easily export attractive reports in .pdf or PowerPoint format to share with team members.
Analyze extensive data and conversations with condensed summaries in an easy-to-read format. Blue Silk™ AI is a proprietary AI designed specifically for social media listening
Add-on
Detect your visual brand presence online, including logos in images, photos, and videos.
Add-on
Detect peaks in volume, engagement, and reach over time and automatically track new increases and decreases in results.
Add-on
AI forecasts 90-day trends in conversation volume and engagement for any brand or topic.
Add-on
See how your search results change over time, with up to 13 months of historical data.
Add-on
Get notified about new and critical mentions on the web, social media, newspaper articles, forums, blogs, and more.
Add-on
Schedule reports for topic insights for your saved searches.
Add-on
Campaign and ad management
Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X.
Analyze and report on your paid ads for Facebook, Instagram, LinkedIn, and X.
Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X.
Turn top-performing organic posts into paid ads by boosting them within Hootsuite. Boost Facebook, Instagram, and LinkedIn posts within Hootsuite.
Turn top-performing organic posts into paid ads by auto-boosting them within Hootsuite. Boost your Facebook and Instagram ads by setting criteria that determines which posts to automatically boost for you.
Get more out of social media
Empower employees to share your posts across their own social networks.
Add-on
Understand, improve, and showcase the business value of social media.
Add-on
Empower your teams with Hootsuite’s social and messaging engagement platform.
Add-on
Monitor trends, see real-time insights, and get actionable reports through AI-powered alerts and summaries.
Add-on
Provide 24/7 support for high-volume questions with a generative AI chatbot.
Add-on
Empower your teams with Hootsuite’s powerful social selling products.
Add-on
Automate case routing, add real-time customer insights, and boost productivity with Hootsuite Social Customer Care.
Add-on
Monitor brand reviews alongside social mentions in Hootsuite.
Add-on
Access and security
Control which features and social accounts your team members have access to.
*
*
*
Set custom user permissions to control which features and social accounts your team members have access to.
*
*
Get access to all your Hootsuite products with one username and password.
Integrate Proofpoint (formerly Nexgate) software for automated social security.
Add-on
Training and success
Get resources that help you use Hootsuite to achieve your business objectives on social.
The ultimate service for organizations to get more from social. Get 1:1 coaching, customized onboarding, full access to Hootsuite Academy, and more.
Add-on
Consulting, customized training, and specialized onboarding.
Add-on
Learn how to use every Hootsuite product and feature with a course tailored specifically to enterprise businesses.
Hootsuite is trusted by 22+ million users in 175+ countries for managing social media
Frequently Asked Questions
Will I be charged at the end of my free trial?
You'll have 30 days free to test out Hootsuite. At the end of your trial, regular billing begins and you'll be charged. You can avoid charges by canceling any time before your trial ends.
What forms of payment do you accept?
We accept Visa, Mastercard, Discover credit cards, JCB, and PayPal, and for the annual Enterprise plan, we can invoice you. Invoices can be paid by credit card, check, wire, or ACH.
What is a monthly ad spend limit for boosting content?
A monthly ad spend limit is how much you can spend each month for all your boosted posts.
What happens if I reach my monthly ad spend limit?
Once you’ve reached your monthly ad spend limit, you’ll receive a notification that you have the option to upgrade your Hootsuite plan in order to continue to maximize the impact of your posts.
How much does Hootsuite cost?
Hootsuite pricing is tiered based on your plan type. Paid plans start at $99 for a Standard plan and range up to $249 for an Advanced plan. Custom solutions are available for Enterprise organizations, which have their own unique pricing structure.
Will I be notified before my free trial ends?
Yes, you'll receive an email notification to warn you. You can cancel any time during your free trial to avoid any charges.
What do you mean by a “social profile”?
Social profiles are accounts (such as an Instagram account, your personal Twitter account, or a Facebook Page). With Hootsuite, you can manage multiple accounts — such as five Instagram accounts, three Twitter accounts, and two Facebook Pages — from one dashboard.
Let’s say you choose our Advanced Plan. You could manage up to 20 different accounts from one dashboard — for example, 20 different Facebook Pages for 20 different clients. You can share access to these accounts by adding team members, helping everyone work together.
Does Hootsuite offer discounts for nonprofit organizations?
Yes, we offer a discounted rate for nonprofits on our Professional or Team plans. See if your organization qualifies by applying here.
