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Hootsuite social listening features

Discover the biggest social media trends shaping 2025

Do you know what the best social strategies have in common? Or what qualities drive social media performance? And how you can apply them to your organization? Dig into our Social Media Trends 2025 report for insights that'll help you drive action and make a real business impact.

What can Hootsuite do for you?

  • +636%
    increase in reach, year over year
  • +500%
    growth across all social channels
  • +250%
    increase in sourced revenue, year over year

Prove your social ROI with the best analytics

Cue the snaps from your boss. Identify the content that brings in the most engagement and revenue. Benchmark your performance against your competitors and industry overall. You’ll always post at the perfect time for your followers and goals, because Hootsuite crunches the numbers for you. 

Schedule across all your networks in a few taps

Naptime awaits. With Hootsuite, you can design, schedule, and publish content for all your networks from one dashboard. Create dazzling posts fast with Canva templates, have AI write your captions and hashtags for you, then get approval with seamless workflows.

Handle messages and comments in one place

Entering your self-care era. Reduce the clutter with a unified social media inbox that lets you reply to comments and messages across platforms. Never ghost customers again and respond faster with automated routing, auto-responders, and chatbot integrations. 

Automate caption writing and messaging

Bye-bye, burnout. Hootsuite’s social media AI writer handles the first draft for you. It’ll come up with a month’s worth of ideas, write captions for every network, and choose the best hashtags for your post.

Stay on top of what people are saying

You control the narrative. Social listening tools let you monitor keywords, mentions, and hashtags so you’re always up to date about what people are saying about your brand or industry. 

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Davita and Hootsuite case study

See how DaVita increased web traffic from LinkedIn by 136% using employee advocacy

Hootsuite Amplify let DaVita's team share inspiring stories on their socials, earning roughly $1.5M in equivalent ad spend and driving a 27% year-over-year increase in job applications from social media.

What our customers are saying about us

    Follow us on social. It's where we thrive.

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    Hootsuite

    Dec 01, 2024

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    “Are you okay”

    No, our screen time is 8 hours 43 minutes, our phone battery is at 14% and we don't even want to talk about our storage...

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    Hootsuite

    Nov 19, 2024

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    SMMs stop what you're doing! We've got BIG news (literally) 🚨

    The Social Trends Report 2025 is LIVE!

    Hootsuite social media trends 2025 is live
    hootsuite avatar@hootsuite
    instagram
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    Woman holding huge newspaper that reads 'The growth hack nobody wants to tell you about'
    hootsuite avatar@hootsuite
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    Hootsuite

    Nov 27, 2024

    share this linkedin

    Me on social media for work: 🤣🥳😎🤪😁😳

    Me on social media for pleasure: 🫥

    December 2024 social media holidays
    hootsuite avatar@hootsuite
    instagram
    instagramhootsuite avatar
    Owly TikTok thumbnail
    hootsuite avatar@hootsuite
    tiktokWhite
    tiktokWhitehootsuite avatar
    hootsuite avatar

    Hootsuite

    Dec 01, 2024

    share this linkedin

    “Are you okay”

    No, our screen time is 8 hours 43 minutes, our phone battery is at 14% and we don't even want to talk about our storage...

    hootsuite avatar

    Hootsuite

    Nov 19, 2024

    share this linkedin

    SMMs stop what you're doing! We've got BIG news (literally) 🚨

    The Social Trends Report 2025 is LIVE!

    Hootsuite social media trends 2025 is live
    hootsuite avatar@hootsuite
    instagram
    instagramhootsuite avatar
    Woman holding huge newspaper that reads 'The growth hack nobody wants to tell you about'
    hootsuite avatar@hootsuite
    instagram
    instagramhootsuite avatar
    hootsuite avatar

    Hootsuite

    Nov 27, 2024

    share this linkedin

    Me on social media for work: 🤣🥳😎🤪😁😳

    Me on social media for pleasure: 🫥

    December 2024 social media holidays
    hootsuite avatar@hootsuite
    instagram
    instagramhootsuite avatar
    Owly TikTok thumbnail
    hootsuite avatar@hootsuite
    tiktokWhite
    tiktokWhitehootsuite avatar

    Put social media to work for your business