Save time and get REAL results on social media. Hootsuite makes it easy.

Discover the biggest social media trends shaping 2025

Do you know what the best social strategies have in common? Or what qualities drive social media performance? And how you can apply them to your organization? Dig into our Social Media Trends 2025 report for insights that'll help you drive action and make a real business impact.

Read the report

What can Hootsuite do for you?

+636%
increase in reach, year over year
+500%
growth across all social channels
+250%
increase in sourced revenue, year over year

Prove your social ROI with the best analytics

Cue the snaps from your boss. Identify the content that brings in the most engagement and revenue. Benchmark your performance against your competitors and industry overall. You’ll always post at the perfect time for your followers and goals, because Hootsuite crunches the numbers for you.

Schedule across all your networks in a few taps

Naptime awaits. With Hootsuite, you can design, schedule, and publish content for all your networks from one dashboard. Create dazzling posts fast with Canva templates, have AI write your captions and hashtags for you, then get approval with seamless workflows.

Handle messages and comments in one place

Entering your self-care era. Reduce the clutter with a unified social media inbox that lets you reply to comments and messages across platforms. Never ghost customers again and respond faster with automated routing, auto-responders, and chatbot integrations.

Automate caption writing and messaging

Bye-bye, burnout. Hootsuite’s social media AI writer handles the first draft for you. It’ll come up with a month’s worth of ideas, write captions for every network, and choose the best hashtags for your post.

Stay on top of what people are saying

You control the narrative. Social listening tools let you monitor keywords, mentions, and hashtags so you’re always up to date about what people are saying about your brand or industry.

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Explore all features

See how DaVita increased web traffic from LinkedIn by 136% using employee advocacy

Hootsuite Amplify let DaVita's team share inspiring stories on their socials, earning roughly $1.5M in equivalent ad spend and driving a 27% year-over-year increase in job applications from social media.

Read the case study

What our customers are saying about us

Follow us on social. It's where we thrive.

Hootsuite

Dec 01, 2024

“Are you okay”

No, our screen time is 8 hours 43 minutes, our phone battery is at 14% and we don't even want to talk about our storage...

Read more on LinkedIn

Hootsuite

Nov 19, 2024

SMMs stop what you're doing! We've got BIG news (literally) 🚨

The Social Trends Report 2025 is LIVE!

Read more on LinkedIn

@hootsuite

Woman holding huge newspaper that reads 'The growth hack nobody wants to tell you about'

@hootsuite

Hootsuite

Nov 27, 2024

Me on social media for work: 🤣🥳😎🤪😁😳

Me on social media for pleasure: 🫥

Read more on LinkedIn

@hootsuite

@hootsuite

Hootsuite

Dec 01, 2024

“Are you okay”

No, our screen time is 8 hours 43 minutes, our phone battery is at 14% and we don't even want to talk about our storage...

Read more on LinkedIn

Hootsuite

Nov 19, 2024

SMMs stop what you're doing! We've got BIG news (literally) 🚨

The Social Trends Report 2025 is LIVE!

Read more on LinkedIn

@hootsuite

Hootsuite

Nov 27, 2024

Me on social media for work: 🤣🥳😎🤪😁😳

Me on social media for pleasure: 🫥

Read more on LinkedIn

@hootsuite

Put social media to work for your business

Start your free trialRequest a demo

Drive real business impact with real-time social insights. Hootsuite makes it easy.

No more ping-ponging between tabs, making guesses about what works, or taming a messy inbox. Hootsuite brings it all to one place so you can use data to inform your social media strategy.

Start your free trialRequest a demo

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Explore Hootsuite features: What’s in the dashboard?

Schedule, engage, monitor, and analyze social media posts. All in one user-friendly dashboard.

Track hundreds of social media metrics and grow faster on social with these features:

Best time to post by network and goal
Industry and competitor benchmarking
Custom reports and report templates
Report scheduling and exporting
Paid and organic performance reporting
… and so much more

Learn more

Schedule or publish social media posts across social media networks, plus:

AI caption writer and hashtag generator
AI content ideas generator
Drag-and-drop social content calendar
Canva templates and stock photo library
Bulk post 350 posts at once
Link in bio and automated link tracking
… and so much more

Learn more

A single inbox for private and public messaging, plus these features to simplify engagement:

Reply to DMs and comments
Saved and suggested replies
Team inbox assignments
Inbox analytics and productivity reports
Automated tagging and assigning
Generative AI Chatbot (add-on)
... and so much more

Learn more

Stay on top of what people are saying and how they feel with these features:

Brand mention and keyword search
Trending topics by interest
AI content creation by trends
AI sentiment analysis
Easy-to-read data summaries
Content monitoring streams
… and so much more

Learn more

Hootsuite Analytics dashboard with graphs showing engagment rate, post reach, page impressions, and more

Hootsuite drag-and-drop publishing calendar

Hootsuite social listening dashboard features

What can Hootsuite do for you?

80%

reduction in workload using Hootsuite’s chatbot capabilities

Source

500%

growth across all social channels using Hootsuite Enterprise

Source

2M+

new followers on social media using Hootsuite Enterprise

Source

Discover the biggest social media trends shaping 2025

Read the report

Save time, simplify, and grow faster on social media

Hootsuite is designed to help you manage social media faster, smarter, and with way less effort.

Save hours posting, creating, and analyzing content

Schedule posts to go live anytime — even if you’re fast asleep or on the beach. Plus, create content quickly with Canva templates and have AI write your captions and hashtags for you. Then get the full picture with straightforward performance reports. Oh, and did we mention it’s all in one (1) tab?

Boost engagement, reach, and follower count with less effort

See the content that brings in the most engagement and revenue and measure how you’re performing against your competitors. Plus, get personalized suggestions for how to win in your niche. And, with reports that show you the best time to post for every network, you can say goodbye to hop-scotching between network tabs for good.

Try it for freeRequest a demo

Deliver a better customer experience and keep your inbox tidy

Reduce the clutter and eliminate DM dread with a unified social media inbox. Reply to comments and messages across platforms in one convenient hub and never leave your followers on read again. Cut your team’s message volume with saved replies or level up with our AI chatbot add-on.

Hootsuite reputation protection features

Safeguard your reputation and never miss a chance to engage

Keep an eye on what people are saying about your brand or industry with social listening tools. Track mentions and conversations to find opportunities to engage, discover new trends, or get ahead of feedback. Plus, easily suspend scheduled posts in case of a potential crisis or unexpected opportunity.

Stay ahead of the latest trends and boost your chances of going viral

Figure out exactly what engages your audience with trend tracking and discovery streams. View hot topics by industry and then have AI instantly draft posts based on those trends. You can also search by topic, company, and hashtag to discover what’s getting the most action in your niche.

Why Hootsuite?

Don’t worry, we won’t make you read our 2,000+ five-star reviews. A few highlights: superior customer service, top-notch security features, and the best blog, webinars, and social media academy in the industry.

16 years and 25 million users

Hootsuite was the first, and we’re still the most popular 16 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.

More about us

The ultimate social media AI

Hootsuite helps you automate every part of social media management — posting, writing, messaging, and social listening. Our AI was designed by social pros for social pros.

Learn more

The largest library of integrations

Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That’s more than any other social media management platform (by far).

Explore integrations

Resources for social media pros

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How a retail brand used Hootsuite to increase sales by 750%

See how legendary candy-maker Stuckey’s leveraged Hootsuite Professional to skyrocket their online sales and following.

Read now →

8 social media competitor analysis tools to help you get ahead

Find out how to beat the competition with the right social media competitor analysis tools. Get the scoop on the Hootsuite blog.

Read now →

Take the Hootsuite Social Media Marketing Certification Course

Become a social media expert — and slap a shiny new certification on your resumé — with the industry standard in social media education.

Hootsuite has been an invaluable tool for our social media management. The platform's ease of use makes it simple for our team to manage multiple accounts across various channels seamlessly.

Kristin K.

Communications Director