Putting Social to Work for Your Business

Easily amplify your social reach exponentially through employee participation

Resource Type
White Paper

Putting Social to Work for Your Business will show you how to amplify your social reach exponentially – by harnessing the power of your employees as brand ambassadors.

Your workforce includes scores of passionate and reputable advocates who are already invested in your company’s success, aligned with its objectives – and willing to defend your brand.

Of course, getting your workforce to engage their followers and friends on your behalf has to have authenticity – you can’t mandate passion – but there are concrete steps you can take right now to foster employee advocates.

In Putting Social to Work for Your Business, you’ll learn:

  • How to scale up social participation of your workforce – without losing control of your brand.
  • Why a broad range of social staff can have more impact and reach than big-name “influencers.”
  • The surprising numbers behind the potential of employee advocacy.

Obviously, not all enterprises can afford to let employees speak freely about their work on external social media networks. So our white paper also walks you through the two main models for managing broad social engagement at the enterprise level – Empowerment and Containment – and how to choose the one that makes sense for your organization.

To learn more about the potential of putting social to work for your enterprise – and how to do it right – just fill in the form on the right side of this page, and you’ll get instant access to Putting Social to Work for Your Business.