Skip to content
Screenshot example of the Hootsuite dashboard, with a look at the calendar post scheduling tools and template types.

Bring your social media content to life with fresh, new campaign ideas


Spice up your social media campaign strategy with AI content ideas, social listening streams, and pretty templates right at your fingertips. It’s all in the Hootsuite dashboard.

Start your free 30-day trial

See why over 2,000 users gave Hootsuite 5 Stars on G2

What do all marketing geniuses have in common? They use Hootsuite.

  • Logo of Allianz
  • U-haul logo
  • Ikea logo
  • Adobe
  • University of Chicago logo
  • World health organization logo

Need campaign ideas? You got it.

Leave the brainstorming to OwlyWriter AI. Generate unlimited campaign ideas based on a keyword, web content, or your top-performing posts. Plus, get a list of upcoming holidays and automatically generate content for that day. (National Lazy Day is August 10, in case you were wondering.)

Start your free 30-day trial

A woman working on her laptop, smiling, with overlay graphics that show various Hootsuite tools like post-scheduling, calendar, and graphs.

Create, track, and optimize your organic and paid content — all in one tab

From brainstorming to performance tracking, Hootsuite helps you with your paid and organic strategy every step of the way. 

Example list of different templates available (blog banner, Facebook ad, Facebook cover, and more)

Create fast with templates right at your fingertips

Bring ideas to life in a matter of seconds — no designer required. Browse built-in Canva templates sized just right for social media ads and posts. Customize in seconds and voila! You’re ready to publish.

Sample of engagement and impression metrics via graphs and charts.

See which campaigns are working and which aren’t

Measure the performance of your paid and organic posts side by side in Hootsuite Analytics. Track the performance of Facebook, Instagram, and LinkedIn. View in-depth stats at the ad, ad set, and campaign level.

Small overview of OwlyWriter AI in action creating a caption for a post.

Instantly generate ad variations to test what works best

Improve ad performance by testing different versions of ad copy. Have OwlyWriter AI instantly create variations of your existing ad copy, then choose the ones that best fit your campaign goals.

A brief look at adding new streams/feeds to discover new content and see what's trending.

Create engaging campaigns based on the latest trends

Keep an eye on the latest trends with Hootsuite Streams. Discover what’s happening on each platform and create content that gets users engaged. Plus, find influencers in your niche.

A look at how to boost campaigns, with CTR and cost-per-click details displayed.

Target the right audience every time

Make sure your ads reach the right audience and get the most out of your budget by building campaigns in the Hootsuite dashboard. Optimize for your specific goal — reach, clicks, landing page views, and more.

Charts and graphics displaying sentiment (positive, neutral, and negative) for an example post.

Get engaging post ideas with deeper social listening

Hootsuite just acquired Talkwalker, the leader in social listening. Soon all Hootsuite plans will include quick search and trend tracking so you can monitor brand mentions and keep a close eye on trending topics. 

Give it a try for free. No commitment required.

See for yourself how Hootsuite makes it easier to schedule, post, and prosper on social media.
Sign-up only takes a minute.

  • Professional Plan

    $99per month
    Free 30-day trial
    or
    • 1 User
    • 10 social accounts
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Features included:

      Unlimited post scheduling

      Best time to post recommendations

      Custom analytics and reports

      Competitive benchmarking tool

      AI caption, hashtag, and ideas generator

      One inbox for all social accounts

      Listening Basics

      Canva integration

      Unlimited post boosting

      ... and much more!

  • Most popular

    Team Plan

    $249per month
    Free 30-day trial
    or
    • 3 Users
    • 20 Social Accounts
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Everything in PROFESSIONAL, plus:


      Link in bio tool

      Suspend scheduled posts

      Team roles and permissions

      Assign DMs to teammates

      One custom-branded URL

      Automatic link tracking

      ...and much more!

  • Enterprise Plan

    Custom
    • 5 Users
    • 50 Social Accounts
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Everything in TEAM, plus:

      Approval workflow and asset mgmt.

      Content library

      Single sign-on (SSO)

      Unlimited ad spend

      Free Hootsuite Academy training

      Level up with these add-ons:

      + Advanced social listening

      + Advanced analytics

      + Advanced inbox

      + Employee advocacy

Why Hootsuite?

16 years and 25 million users

Hootsuite was the first, and we’re still the most popular 16 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.

The ‘Ivy League of Social Media’

They don’t call us the “Ivy League of social media education” for nothing. Explore Hootsuite Academy (and get certified!), watch webinars, and read the best blog in the industry.

The largest library of integrations

Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That’s more than any other social media management platform (by far).

Hootsuite has given us the ability to monitor which items of content seeded on social are receiving high engagement from our followers, allowing us to tailor future content pieces to be as relevant and compelling as possible. This insight continues to help our social marketing team maximize their time and effort.
Hannah Boulton
Head Of Marketing And Press
The British Museum
A man smiling while using a laptop, with small sample screenshots of Hootsuite's tools overlaid.

Get campaign ideas and tracking completely free for 30 days

Think of all the genius post ideas you’ll dream up with 30 days of Hootsuite for free. No strings attached.