Search and social advertising play different—but complementary—roles throughout the buyer’s journey. To effectively reach customers and drive them through the purchasing funnel, digital marketers shouldn’t be thinking Google or Facebook; you should be thinking Google and Facebook.

This guide describes some of the key ways you can use search and social advertising in tandem to accelerate customer interactions with your brand and drive conversions faster.

What You'll Learn

  • How to build your brand with Facebook—and close with Google search
  • Tips to gain a competitive edge by combining Facebook audience insights with Google search queries
  • How to drive more conversions by using Facebook to retarget users from Google search ads