Despite these figures proving social media’s explosive growth, businesses still encounter challenges demonstrating that their social spend has a meaningful impact on their business goals or revenue.
As a marketer, it’s important to understand the value of your social marketing efforts. Properly calculating ROI and having a transparent view of social value is key to having success on social. With the amount of metrics and data points available measuring ROI can seem daunting, but it doesn’t have to be.
This ebook explores how Hootsuite together with the leading enterprise social media analytics platform, Hootsuite Impact, can make calculating social ROI for your organization easier than you think. Using a simple three-step approach you can eliminate the guesswork and save time proving your social media investments. See how applying traditional marketing metrics and social strategies can enable you to calculate the business impact of all your social media activities.
It will cover key topics like:
> Trends and key challenges facing social marketers.
> How to identify the right KPIs to benchmark your social efforts.
> How to turn social media data into actionable tactics.
> Practical steps to calculate social media ROI.
> How to track end-to-end conversions from social media.
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