While some industries and verticals have taken advanced leaps in social, others like the healthcare industry are more risk averse and face unique challenges and implications. As a brand in this highly regulated industry, how can you effectively and respectfully engage with your customers on social media?

Hootsuite University is proud to present this 7-Step Guide to Social Media in the Healthcare Industry with Matt Noe and Mark MacDonald, two strategic leaders from the creative agency, MEplusYOU. In this Lecture Series, you will learn:

  • 7 steps to social success in healthcare
  • Real examples of healthcare brands succeeding in social
  • Tips for social activity in highly regulated industries

Our event speakers

Photo of Matt Noe

Matt Noe

Strategic Leader at MEplusYOU

As a strategic leader at MEplusYOU, Matt Noe is responsible for the development of consumer branding and digital strategies for the agency’s clients, while working to solve challenges and answer the needs of clients by developing a strategic framework and approach that considers the consumer journey, provides recommended integrated experiences, and tactical considerations.

Photo of Mark MacDonald

Mark MacDonald

Senior Analyst of Strategy at MEplusYOU

Mark MacDonald is a senior analyst of strategy at MEplusYOU and plays a vital role in providing research-based insights and strategic support on digital strategies, specifically focusing on social, mobile and digital healthcare marketing. Mark has provided support and developed social media road maps for a number of healthcare brands, including Pfizer, Boehringer Ingelheim, and Novartis.