Phil has over 15 years’ experience solving complex business challenges, working with some of the top higher education organizations in the world. Today, Phil partners with Hootsuite’s customers to outline digital strategies for the Social Campus.
Martin has over 27 years of creative and digital experience, the last 12 of which have been spent at Purdue University. He is the Director of Digital Marketing and oversees the web, social and mobile presence of the university.
Social & Digital Strategist, Columbia University in the City of New York
Will McGuinness is Columbia University's lead social media strategist. For the past three years, Will has advised on Columbia Giving Day -- a one-day, social media-driven fundraiser that raised $14,560,943 in 2016. He's currently exploring how improved analytical capabilities can support the Columbia Commitment -- a five-year, $5 billion campaign.