It’s no secret. Organic reach has declined. And ongoing changes to Facebook’s News Feed means organic reach will sink even further in 2018.

This new landscape requires us to rethink how organic and paid work together.

Join us for a webinar where we’ll show you how to get most the most out of your ad budget, plus the nuts and bolts of boosting content: when, why, and how.

What You'll Learn

  • Why an organic-first social strategy will no longer work
  • The nuts and bolts of boosting: when, why, and how
  • How to get the most of out of your ad budget and your team’s time
  • Photo of Ryan Ginsberg

    Ryan Ginsberg

    Global Director of Paid Social at Hootsuite

    Ryan brings 15 years experience in the digital advertising space with a track record of connecting brands to their customers across platforms. As Global Director of Paid Social at Hootsuite, he leads the Enterprise strategy that helps organizations bridge the gap between organic and paid to drive business results through social. Prior to Hootsuite, Ryan hailed from Twitter where he helped launch their Canadian operations, educating marketing professionals on the strategies, tactics and measurement of social ads.

  • Photo of Eva Taylor

    Eva Taylor

    Senior Manager of Social Marketing at Hootsuite

    In her role as Senior Manager of Global Social Marketing at Hootsuite, Eva is responsible for developing and executing Hootsuite's global social strategy, as well as understanding and demonstrating the value of social to the business.

    Having worked at startups, agencies and large-scale companies, Eva brings over 8 years of experience in social media, digital marketing and campaign management. During this time, she has created and executed strategies for the likes of Microsoft, Tourism Vancouver, RPS Energy and Lululemon. Eva has a passion for using her expertise to support the community and also holds positions as a Social Media Principal with Women in Tech World and as a Digital Analyst with the BC SPCA.