Details

It can be almost impossible to measure ROI if you don’t have clear objectives in place. Learn how to set realistic goals and benchmarks that will allow you to quantifiably measure social’s impact on your business.

Hootsuite’s Business Value Analyst Naqaash Pirani and Senior Manager of Social Marketing Eva Taylor have teamed up with DEG’s Director of Social Media, Jen Forrest, to show businesses how to set up a measurement foundation and methodology that works for their organization.

In this webinar, we’ll cover the measurement framework Hootsuite uses for our clients—in practical terms you can apply to your own business right away. You’ll also learn about how Hootsuite’s social maturity assessment helps customers set relevant benchmarks so they can achieve—and recognize—business results even faster.

What You'll Learn

  • How to build a social KPI framework
  • How to use benchmarking to set realistic targets
  • How to define organic and paid performance


  • Photo of Naqaash Pirani

    Naqaash Pirani

    Business Value Analyst Manager at Hootsuite

    Naqaash Pirani leads the Business Value team at Hootsuite, a global team of analysts who combine industry expertise with social data and analytics to help customers identify and articulate the ROI of social. Prior to joining Hootsuite, Naqaash was a consultant at PwC where he helped clients develop and execute on strategic digital initiatives. Naqaash holds an MBA in the Management of Technology and Innovation and is a certified Project Management and IT Services professional.

  • Photo of Jen Forrest

    Jen Forrest

    Director of Social Media at DEG

    Jen is the Director of Social Media at DEG. She has helped the world's most trusted brands succeed with social media marketing.

  • Photo of Eva Taylor

    Eva Taylor

    Senior Manager of Social Marketing at Hootsuite

    In her role as Senior Manager of Global Social Marketing at Hootsuite, Eva is responsible for developing and executing Hootsuite's global social strategy, as well as understanding and demonstrating the value of social to the business.

    Having worked at startups, agencies and large-scale companies, Eva brings over 8 years of experience in social media, digital marketing and campaign management. During this time, she has created and executed strategies for the likes of Microsoft, Tourism Vancouver, RPS Energy and Lululemon. Eva has a passion for using her expertise to support the community and also holds positions as a Social Media Principal with Women in Tech World and as a Digital Analyst with the BC SPCA.