Details

It can be almost impossible to measure ROI if you don’t have clear objectives in place. Learn how to set realistic goals and benchmarks that will allow you to quantifiably measure social’s impact on your business.

Hootsuite’s Business Value Analyst Naqaash Pirani and Senior Manager of Social Marketing Eva Taylor have teamed up with DEG’s Director of Social Media, Jen Forrest, to show businesses how to set up a measurement foundation and methodology that works for their organization.

In this webinar, we’ll cover the measurement framework Hootsuite uses for our clients—in practical terms you can apply to your own business right away. You’ll also learn about how Hootsuite’s social maturity assessment helps customers set relevant benchmarks so they can achieve—and recognize—business results even faster.

What You'll Learn

  • How to build a social KPI framework
  • How to use benchmarking to set realistic targets
  • How to define organic and paid performance


  • Photo of Naqaash Pirani

    Naqaash Pirani

    Business Value Analyst Manager at Hootsuite

    Naqaash Pirani leads the Business Value team at Hootsuite, a global team of analysts who combine industry expertise with social data and analytics to help customers identify and articulate the ROI of social. Prior to joining Hootsuite, Naqaash was a consultant at PwC where he helped clients develop and execute on strategic digital initiatives. Naqaash holds an MBA in the Management of Technology and Innovation and is a certified Project Management and IT Services professional.

  • Photo of Jen Forrest

    Jen Forrest

    Director of Social Media at DEG

    Jen is the Director of Social Media at DEG. She has helped the world's most trusted brands succeed with social media marketing.

  • Photo of Eva Taylor

    Eva Taylor

    Senior Manager of Social Marketing at Hootsuite

    As the Senior Manager of Social Marketing at Hootsuite, Eva Taylor is responsible for managing the company’s employee advocacy strategy and works cross-functionally with teams to educate and scale social across the organization.