The starting point to becoming a social organization is usually attaining executive buy-in, and answering questions such as: Who owns what? How much should we budget? What steps do we need to take so that we’re all on the same page?
Only 52% of companies say that executives are informed, engaged and aligned with their company’s social strategy, limiting or crippling social growth.
What are the tools and tactics you can use to gain executive buy-in?
Watch our on-demand webinar, Scaling Social: Unifying Social Strategy & Gaining Executive Buy-In, to access the information you need to sell a unified social media strategy to the C-suite and:
- How to align department goals with organizational goals, and focus on impact goals (more revenue) vs. activity goals (more likes)
- Why clear leadership and established processes are essential for social workflow
- The business benefits of unifying your social strategy across Marketing, Sales, Customer Service, HR & IT— and how to do it