If you’re hitting roadblocks as you try to extend your social media activities—such as departmental silos, lack or employees, or rigid processes—you’re not alone.

Learn two strategies—employee empowerment and creating a Center of Excellence—that successful companies have used to address these challenges in our on-demand webinar, featuring Forrester Research and Eli Lilly. You'll learn:

  • Why hiring more people isn't always the right solution
  • The three agile organizational models that are proven to best accommodate rapid social growth
  • How having a social media “Center of Excellence” can let your organization reach a new level of social maturity

Our event speakers

Photo of Jeanette Gibson

Jeanette Gibson

VP Community and Customer Experience, Hootsuite

Involved in tech marketing through the dot-com boom and the dark days that followed, Jeanette brings over 15 years of experience to the VP Community and Customer Experience role with Hootsuite. Having previously led the Digital and Social Marketing team for Cisco Systems, Jeanette contributes her innate understanding of building respected, loved brands to the Hootsuite team.

Photo of Kim Celestre

Kim Celestre

Senior Analyst, Forrester

Kim Celestre’s analysis on social trends, challenges, and best practices helps marketers create social strategies and tactics that deliver value to their prospects and customers. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social marketing platforms and online communities to shape exploration and buying behaviors.

Photo of Robyn Orth

Robyn Orth

Manager, Digital Campaigns, Eli Lilly and Company

Robyn Orth is a manager for Digital and Social Media Communications at Eli Lilly and Company. In her role, she manages digital campaigns and Eli Lilly and Company’s European blog, LillyPadEU. She is committed to engaging in a public dialogue around critical health issues that affect people around the world.