Everyone—including your students—is on social.
While student engagement can drive your strongest advocacy, it can also be a source of misinformation in an emergency. That’s why it’s crucial to have a social media strategy for managing on-campus risk.
Learn how other organizations have dealt with crises, key lessons learned, and how to prepare your own campus.
What You'll Learn
- Securing your social media accounts and disseminating information fast and accurately in an emergency
- Monitoring sentiment across multiple social media channels to detect trends and address potential problems
- How social was used as a critical communications channel during on-campus flash floods at Texas A&M University