From raising critical health care awareness to engaging patients, social media offers many compelling benefits for health care organizations.
In this webinar, you’ll hear how leading kidney care provider DaVita Inc. recently used social media to drive massive results for their National Kidney Month campaign, including:
- A 90% increase in Kidney Smart class sign-ups over the previous year
- 230 new email contacts
- An 82% increase in completed risk assessment quizzes over the previous year
You’ll learn social media marketing best practices, as well as the approaches DaVita used to:
- Raise awareness for health-related issues through social media
- Streamline the social media process in health care
- Use social to drive media coverage
- Target relevant audiences
Bianca Anderson is a storyteller and cheerleader (mostly sans pom poms these days) with over 10 years of experience in PR and social media. Currently she works for DaVita Inc., a FORTUNE 500 health care company with headquarters in Denver, Colo. She is the social media manager for its kidney care business, leading strategy in the U.S. and select international markets. The best advice she’s ever received is that leadership is not a function of title but rather of behavior. Bianca lives in Denver with her husband and dog.
Michael Blondé is responsible for leading a cross-department team of resources to work exclusively with a dozen of Hootsuite’s most important global accounts. His team works with customers to ensure they are focused on driving digital maturity and realizing tangible business value. Michael also launched the Social for Health Care Certificate with Mayo Clinic and supports major digital transformation initiatives with large health systems in the United States.