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With so many social ad metrics available, it can be hard to know which ones matter for your business.
Join the Director of the Social Media Manager at Canucks Sports and Entertainment David Kyle along with Hootsuite’s Senior Manager of Social Ads and Senior Manager of Social Marketing Eva Taylor to learn how to set goals, choose the right metrics, measure your return on ad spend, and get the most from your social advertising budget.
In this webinar, we’ll show you how to use paid social at every step of the funnel—from brand awareness to the upsell. You’ll also learn how the Canucks marketing team tracks ROI and offline conversions attributed to their social ad efforts.
What You'll Learn
The tools you need to track ROI (including the Facebook Pixel)
How to use custom audiences and lookalike audiences effectively
A step-by-step process for using social ROI at every stage of your customer’s journey
Global Director of Paid Social at Hootsuite
Ryan brings 15 years experience in the digital advertising space with a track record of connecting brands to their customers across platforms. As Global Director of Paid Social at Hootsuite, he leads the Enterprise strategy that helps organizations bridge the gap between organic and paid to drive business results through social. Prior to Hootsuite, Ryan hailed from Twitter where he helped launch their Canadian operations, educating marketing professionals on the strategies, tactics and measurement of social ads.
Social Media Manager at Canucks Sports and Entertainment
David Kyle is the Social Media Manager at Canucks Sports and Entertainment. David ensures social media is used as effectively as it can be in all areas of the organization. That involves anything from game coverage to designing corporate partner initiatives to working on ticket sales campaigns and everything in between.
In her role as Senior Manager of Global Social Marketing at Hootsuite, Eva is responsible for developing and executing Hootsuite's global social strategy, as well as understanding and demonstrating the value of social to the business.
Having worked at startups, agencies and large-scale companies, Eva brings over 8 years of experience in social media, digital marketing and campaign management. During this time, she has created and executed strategies for the likes of Microsoft, Tourism Vancouver, RPS Energy and Lululemon. Eva has a passion for using her expertise to support the community and also holds positions as a Social Media Principal with Women in Tech World and as a Digital Analyst with the BC SPCA.