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Marketers have been having theoretical arguments about measuring the return they get on their social media investment for years.

What’s often missing from the discussion is how you can create a meaningful framework that lets you confidently measure—and prove—your organization’s unique social ROI.

This webinar will provide you with clear, actionable recommendations on how to:

  • Choose the specific metrics that will help prove your real ROI of social

  • Discover and define your organization’s specific and meaningful ROI

  • Build a framework that will demonstrate your ROI in relation to your business needs and KPIs.



  • Photo of Amber Naslund

    Amber Naslund

    Senior Director, Industry Leadership, Hootsuite


    Amber is the Senior Director, Industry Leadership for Hootsuite, where she leads a global team of subject matter experts in digital strategy for marketing, sales, customer experience and employee advocacy. Amber has deep experience in digital transformation, marketing strategy, and social media. She is also the co-author of the best-selling book The Now Revolution, which helps businesses navigate the cultural and operational shifts that true digital adoption requires.

  • Photo of David Creighton‎

    David Creighton‎

    Director, Value Realization and Analytics, Hootsuite

    David is the Director of Value Realization and Analytics at Hootsuite, where he works closely with large organizations to define, measure and prove to ROI of social media and its impact on their digital transformation efforts. David brings a wealth of experience in technology, engineering, and business strategy. Prior to Hootsuite, he was a Principal, in the Industry Value Engineering group at SAP, where he worked with large Retail and CPG companies to help them build the business case for large transformational technology investments.

  • Photo of Ryan McKee

    Ryan McKee

    Director of Brand Engagement, MEC

    With over 13 years of experience in the sports and outdoor industry, Ryan McKee is a trusted source of brand stewardship and digital marketing innovation. He has worked for the Vancouver Canucks, Vancouver Whitecaps FC and Essendon FC of the Australia Football League, delivering on significant brand, sales and fan engagement initiatives.

    Returning home to Vancouver last July after spending five years in Melbourne, Ryan is currently the Director of Brand Engagement at MEC, where he oversees brand activation, public relations, content marketing, social media and ambassador/influencer integration.