Details

Not every organization needs to increase ecommerce purchases or prove direct revenue from social. Business goals such as brand awareness, customer service, and other KPIs can be just as valuable—if not more—to your organization. 

Join the Director of the Social Media Strategy Hub at North Carolina State University along with Hootsuite’s Director of Customer Analytics Graham Gullans and Senior Manager of Social Marketing Eva Taylor to learn how you can get started right away.

In this webinar, we’ll explore how organizations are using social beyond revenue generation with real examples from North Carolina State University. You’ll also learn how to use social listening and social data to better understand your audience—and future customers.

What You'll Learn

  • How to pick the right areas of your business that could benefit from social media
  • How to use the customer journey to contextualize results
  • Example metrics for mapping social to business outcomes


  • Photo of Graham Gullans

    Graham Gullans

    Director of Customer Analytics at Hootsuite

    Graham Gullans is the Director of Customer Analytics at Hootsuite. He helps customers connect their business objectives to their social media KPIs. Previously, Graham was the co-founder and COO of LiftMetrix, a leading Social Media Analytics and Measurement solution, acquired by Hootsuite. Having previously spent 6 years as a high-frequency trader on Wall Street, he has applied his data expertise to help social marketers measure the success of their activities.

  • Photo of Nicholas Love

    Nicholas Love

    Director of The Social Media Strategy Hub at North Carolina State University

    Nicholas Love is a highly-accomplished communications and marketing strategist currently serving as the Director of The Social Media Strategy Hub at NC State.  A graduate of Grambling State University, Love is equipped with more than 10 years of successful experience developing innovative communications solutions utilizing digital and traditional marketing strategies and tactics.  Love has previously led the social media charge at the University of Chicago Booth School of Business and The Ohio State University while serving as an on-air talent with ESPN.

  • Photo of Nathan Foulds

    Nathan Foulds

    Customer Success Manager at Brandwatch

    Nathan Foulds has worked at Brandwatch for 3 years, as a member of the Customer Success Team. His role is focused on helping brands from a variety of sectors find success from their social listening efforts.

  • Photo of Eva Taylor

    Eva Taylor

    Senior Manager of Social Marketing at Hootsuite

    In her role as Senior Manager of Global Social Marketing at Hootsuite, Eva is responsible for developing and executing Hootsuite's global social strategy, as well as understanding and demonstrating the value of social to the business.

    Having worked at startups, agencies and large-scale companies, Eva brings over 8 years of experience in social media, digital marketing and campaign management. During this time, she has created and executed strategies for the likes of Microsoft, Tourism Vancouver, RPS Energy and Lululemon. Eva has a passion for using her expertise to support the community and also holds positions as a Social Media Principal with Women in Tech World and as a Digital Analyst with the BC SPCA.