Details

A one-size-fits all social media content won’t cut it anymore.

Your customers want their interactions with businesses on social to be tailored to
who they are, their goals, their needs and their unique experiences.  

Join us for a webinar where our experts will show you how to get the most out of personalized content—without blowing your budget or timeline.

What You'll Learn

  • How to adapt social content to different formats and networks based on audience data
  • How to deliver content experiences that address specific customer needs
  • How to scale content for personalization through testing and automation


  • Photo of Michelle Dunlea

    Michelle Dunlea

    Director of Product, Hootsuite

    Michelle is the Senior Director of Product at Hootsuite. A customer experience fanatic and storyteller, Michelle has been part of the Hootsuite product team for 3.5 years. Throughout her time in The Nest, she has been shaping in the evolution of Hootsuite by delivering solutions that make our customer’s work lives better. Michelle leads our Content and Customer product areas which include content planning, content creation, publishing, monitoring and responding.

  • Photo of Eva Taylor

    Eva Taylor

    Senior Manager, Social Marketing | Hootsuite

    Eva leads the Global Social Marketing team at Hootsuite, where she is responsible for developing and executing strategy as well as understanding and demonstrating social ROI. Having worked at startups, agencies and large-scale companies, Eva brings 10 years of experience in social media, digital marketing and campaign strategy.

  • Photo of Jennifer Baker

    Jennifer Baker

    Social Media Consultant

    Jennifer goes beyond explaining the importance of social media and gives her clients the skills and confidence they need to attract and retain customers. Through careful attention to each client’s needs, time constraints, and skill levels, Jennifer trains individuals to make social media work for their business.