Budgets and resources for social media in organizations grow every year. With that comes leadership’s desire to see ROI—to know the real impact social has on the business. In this webinar, Hootsuite’s brand, campaign, and customer experience experts share tips, proven strategies, and best practices for effectively measuring social ROI.

You’ll learn:

  • The metrics that matter for tracking social media success
  • How to align social media metrics with your overall business objectives
  • Real examples of how we measure social effectiveness—and what we’ve learned along the way

Our event speakers

Photo of Andrea Johb

Andrea Johb

Corporate Solution Consultant, Hootsuite

Andrea Johb is a Corporate Solution Consultant where she helps provide unique and creative solutions to client business goals using the Hootsuite Enterprise platform and strategic partners. Previously, Andrea was a Social Media Coach where she helped onboard users onto the Hootsuite dashboard through live training sessions. Her time outside the office is spent hiking and eating good food.

Photo of Candice Charleton

Candice Charleton

Senior Manager, Global Social and Community, Hootsuite

Candice Charleton, Senior Manager, Global Social and Community oversees Hootsuite’s world class team of social content and engagement experts who own the organization’s global presence on pretty much every social media platform. She brings both agency and in-house experience in social media strategy and community building to her role, knowing that success with social requires staying nimble and measuring every result.

Photo of Susan Perry

Susan Perry

Director, Global Marketing, Hootsuite

Susan leads Hootsuite’s Global Marketing Team, working to bring solutions to market that will empower customers to drive business growth via social media. With many years in CPG marketing, Susan transitioned to tech, bringing her passion, drive and industry savviness to the innovative world of social media marketing.

Photo of Gabrielle Maheux

Gabrielle Maheux

Social Channel Lead, Hootsuite

Gabrielle is the Social Channel Lead. In this role, she’s always looking to find creative ways to improve social customer support workflows and improve the customer experience on social. Gabrielle is a huge advocate for empowering users to self solve: proactive social support and building strong online support communities are her specialties.