Twitter is one of the business world’s not-so secret weapons when it comes to connecting with customers. What might not be so obvious, is where to connect with them, how to get ROI from it, and what you can do to measure results. We want to change that.

In this webinar you’ll learn:

  • Positioning your business to drive ROI through Twitter
  • Connecting with and engaging the right audience
  • Targeting audiences and measuring ROI

This is a recording from our second virtual conference, Connect via Hootsuite. It provides a foundation for your strategy and a glimpse of what to expect at future events.

Our event speakers

Photo of Susan Perry

Susan Perry

Director, Global Marketing, Hootsuite

Susan leads Hootsuite’s Global Marketing Team, working to bring solutions to market that will empower customers to drive business growth via social media. With many years in CPG marketing, Susan transitioned to tech, bringing her passion, drive and industry savviness to the innovative world of social media marketing.

Photo of Vinay Pandey

Vinay Pandey

Director, SMB Marketing & Advertiser Growth, Twitter