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We’ve learned a lot from running hashtag campaigns over the years.

From our Connect Via Social Contest (#CvHNY)—a photo gallery campaign we launched at our first Connect via Hootsuite conference in New York—to a couple of ongoing hashtag campaigns we use to strengthen our standing in the community,

So for our second How We Do It webinar, we’re pulling back the curtain on how we use hashtag campaigns to accomplish a wide range of our marketing and business goals—and how you can, too.

3 Hashtag Campaigns That Went Viral (and How We Did It)
Watch today and hear real-life examples from our own most successful hashtag campaigns that illustrate:

  • How you can model our biggest successes—in a way that makes sense for your organization and its unique needs
  • Why social media campaigns can be up to 60% more effective than traditional advertising campaigns
  • How we use our own suite of social media contesting and campaign tools to leverage user-generated content and hashtags


  • Photo of Richard Hungerford

    Richard Hungerford

    Director of Product Management, Hootsuite

    Richard is responsible for leading the marketing, sales and product team of Hootsuite Campaigns. Prior to joining Hootsuite, Richard was CEO of Brightkit, a social marketing platform acquired by Hootsuite in July, 2014. He’s helped leading brands and agencies such as NBC, the NHL, Universal Music Group and 3M, launch social media campaigns.

  • Photo of Ambrosia Vertesi

    Ambrosia Vertesi

    VP of Talent

    Ambrosia is the VP of Talent at Hootsuite. Since 2011 she’s spearheaded the company’s hypergrowth, bringing its employees from 20 to over 800—in 4 years. She’s passionate about empowering others in her field to effectively align technology with their objectives, their people and their culture. In her time at Hootsuite, Ambrosia has built and developed a top talent organization by incorporating emerging technologies—including social media—into traditional HR operations and processes.