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We’re more than halfway through 2020—how has this historic year changed social media? How have our 2020 predictions held up? And what should be on your radar in the upcoming months?

Join us for a conversation about the current state of social media marketing and advertising, and what the Hootsuite research team is tracking as we head into the last half of 2020.

What You'll Learn

  • The changing face of TikTok: new audiences, new use cases, new ad tools—is it time to jump on board?
  • Brand purpose and employee activism: why taking a stand has worked for some brands—but not others.
  • New digital divides in key demographics, a shift towards performance marketing tactics, and other trends we’re keeping a close eye on for the rest of the year.


  • Photo of Sarah Dawley

    Sarah Dawley

    Manager, Content at Hootsuite

    As Manager, Content at Hootsuite Sarah leads the research and analysis of Hootsuite’s global trends report. She brings over a decade of experience in strategy and copywriting, and was the social media manager for some of Canada's largest media organizations prior to joining Hootsuite. Sarah works with our brand team to define and articulate how social media is impacting, brands, marketers and consumers.

  • Photo of Ryan Ginsberg

    Ryan Ginsberg

    Global Director of Paid Social at Hootsuite

    As Global Director of Paid Social at Hootsuite, Ryan leads the enterprise strategy that helps organizations bridge the gap between organic and paid to drive business results through social. He brings 15 years of experience in the digital advertising space with a track record of connecting brands to their customers across platforms.

  • Photo of James Mulvey

    James Mulvey

    Senior Manager, Content Strategy, Hootsuite

    As the head of content at Hootsuite, James leads our global content strategy and thought leadership research programs. Before joining Hootsuite, James worked on B2B campaigns for brands including Google, Thomson Reuters, Intuit, as well as start-ups such as Wealthfront and AppLovin. Outside of work, he enjoys writing music and will release his next EP within the next decade or so.

  • Photo of Morgan Zerr

    Morgan Zerr

    Principal Business Value Analyst at Hootsuite

    Morgan consults with all levels of government to identify opportunities where social media can have an impact on their constituents, organization, and digital transformation. Starting her career as a "gov girl" in Ottawa, Morgan moved from Canada's capital to Vancouver, where she is now able to help the public sector from the other side of the table.