From engaging staff to serving patients, social media’s adaptability and reach delivers huge benefits for health care organizations that take a strategic approach.

In this webinar, the Director of Mayo Clinic Social Media Network shares the secrets of using social—paired with education and training—to reach out to and engage with patients and staff alike.

You’ll learn:

  • How to align your social strategy with the patient journey
  • How to use education and training to drive effective—and secure—employee social engagement
  • How Mayo Clinic used social media to amplify their messages and reach more people

Our event speakers

Photo of Lee Aase

Lee Aase

Director, Mayo Clinic Social Media Network

By night, Lee is Chancellor of Social Media University,Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners.  He has been inducted into the Healthcare Internet Hall of Fame, and HealthLeaders Media named him to its list of “20 People Who Make Healthcare Better.” In 2014 he was appointed to a two-year term on the World Economic Forum (WEF) Global Agenda Council on Social Media, and in 2016 he was appointed to WEF’s Global Future Council on the Future of Information and Entertainment. Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level.

Photo of Ed Bennett

Ed Bennett

Health Care Advisor, Hootsuite

Ed is a well-known industry expert on the use of social media by hospitals and health care systems. He led social media adoption at the University of Maryland Medical System, founded the Hospital Social Network List, and was an early advisor to the Mayo Clinic Social Media Network. Now a consultant, Ed works with health care organizations on all aspects of their digital strategy.