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In the increasingly competitive and fast-paced profession of financial services, if you want to attract and nurture quality leads and keep your business on the leading edge, a good social media strategy is crucial.

Social media is fundamentally changing the way people communicate and build relationships and financial services companies can’t afford to be left behind.

Watch financial social media expert and bestselling author, Amy McIlwain, global industry principal at Hootsuite, as she shares how you can leverage social media to elevate your traditional marketing and sales efforts while remaining compliant with FINRA and the SEC.

In this webinar you’ll learn:

  • How financial services professionals are leveraging LinkedIn, Twitter and Facebook in their marketing and sales efforts
  • The Four E’s of content marketing and how they can help you boost your engagement
  • Where to incorporate social media tactics within your traditional marketing and sales process
  • How to engage on social media effectively while remaining compliant with FINRA and the SEC


  • Photo of Amy Mcilwain

    Amy Mcilwain

    Global Industry Principal, Hootsuite

    Amy helps drive social media strategy and innovation in financial services for Hootsuite.

    Amy has worked with Fortune 500 banks, financial firms, and insurance companies to help them drive sales and market growth through digital media—while navigating compliance and risk management. She has over 15 years experience in interactive media, and is a speaker, thought leader and author of the best-selling book, The Social Advisor: Social Media Secrets of the Financial Industry.