From clicks and conversions to revenue and retention, knowing how your content performs is critical to the success of your social strategy.

But how do you identify great content? Which metrics will show if it's delivering value to your customers and prospects, and serving the business goals of your brand?

Find out how to create, track and optimize your social marketing content in this on-demand webinar:

Hootsuite and LinkedIn: Does Your Content Make An Impact?

Learn how to win with social content marketing, from topic discovery to performance analysis, including:

  • Crafting content that’s on target with your audience
  • Establishing clear benchmarks and KPIs for your campaigns
  • Using social data to refine and optimize your social strategy

Our event speakers

Photo of Cameron Uganec

Cameron Uganec

Senior Director, Growth Marketing & Education, Hootsuite

Cameron is the Senior Director, Growth at Hootsuite.  Today, he is focused on building a global brand through a storytelling approach, with social media and content at its core.  Cameron has over 15 years of digital media and marketing experience.

Photo of Tim Phang

Tim Phang

Research & Insights for Marketing Solutions at LinkedIn

Tim is responsible for understanding member profiles and behaviour in order to help companies reach and engage those in the Asia-Pacific region. His experience lies in Quantitative Analytics, Predictive Modelling, and Data Visualization. 

Photo of Ben Cockerell

Ben Cockerell

Product Marketing Manager, Hootsuite

Ben Cockerell is the Product Marketing Manager for Hootsuite Analytics. He is formerly the Director of Marketing at uberVU, which was acquired in 2014 by Hootsuite. With a marketing background in social data, content marketing and creative services, Ben brings both passion and a diverse experience-set toward accomplishing the goal of educating and empowering enterprises of the business value of social data analysis.

Photo of Kemp Edmonds

Kemp Edmonds

Solutions Consultant, Hootsuite

Kemp Edmonds works for Vancouver-based Hootsuite as Lead Solutions Consultant. He speaks to audiences on the politics of social networks, online communications, digital law and culture. Kemp is a Board Member of Social Media Club International; the largest professional organization of its kind. His passion for people, technology and education enables his work. He can be found blogging on, chopping wood on small islands in the Howe Sound and documenting life with his wife and son.