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Social media users produce billions of posts every day that reveal their motivations, loyalties, preferences, and dislikes. This information can be invaluable for your business—but only if you know how to use it.

In this webinar, experts from Brandwatch and Hootsuite share top tips and best practices for not only gathering the right social intelligence, but how you can use it to drive marketing and sales decisions.

You’ll learn:

  • How to tap into social media to gain valuable insights about your customers
  • How to use data collected through social listening to guide business decisions
  • Best practices for using social intelligence to drive successful customer experiences


  • Photo of Pat Phelan

    Pat Phelan

    VP, Global Customer Success

    Pat is the VP, Global Customer Success at Brandwatch, the leading social intelligence platform that is used by the worlds top brands and agencies. He has experience of building, operating and growing teams in both European and US based organizations. 

  • Photo of Michael Yoder

    Michael Yoder

    Social Media Consultant, Spectrum Health

    Michael is the social media consultant for Spectrum Health System, which includes eleven hospitals, including Helen DeVos Children’s Hospital and nearly 22,000 employees. His responsibilities include corporate strategy, governance, monitoring, influence marketing, social care, training and education.