According to research by Hootsuite and Forrester, 78% of financial advisors are already taking advantage of social media to drive sales revenue—and social sellers are outperforming peers who don’t use social by 72%.
So how do financial services organizations formalize the use of social media across their businesses to generate and nurture leads and win new business? Regardless of where your organization is at in its social selling journey, you need a roadmap in place to ensure you’re maximizing the opportunity that social media presents.
In this 2-day series, we’ll address the different social selling needs of your business. Register for one or both days of this 2-day series to equip your organization with the strategy, tactics, and tools you need to succeed in social selling.
How to Build a Social Selling Program
In this session, Hootsuite’s Business Value Consultant Davis Riar will define what social selling looks like across financial services organizations, and the tremendous value it can bring to your business. If you’re interested in exploring how social media can better service your bottom line, this webinar will provide that clarity.
What You'll Learn
- How social selling can support advisors to increase customer lifetime value and deal size
- The people, processes, and technologies that are key to successful (and compliant) social selling programs
- How to build a multi-stage roadmap, regardless of where you are in your social selling journey