Are you making the most of social media to better engage with your customers and fans – and deliver higher revenues and richer brand experiences?

Watch our webinar to learn how sports and entertainment social media teams can leverage audience-produced content – and monetize that enthusiasm to generate measurable results.

You’ll learn how to use social more strategically to:

  • Measure the impact and reach of your social activity – and use these insights to gain a deeper understanding of your customers’ behavior and refine your social strategies
  • Run successful social media campaigns and use hashtags to win more fans and leverage audience-generated content – and boost revenues from sponsorship, tickets, and merchandise sales
  • Use your social channels as customer service tools to create better experiences and generate greater loyalty
  • Monitor social buzz and capture reviews to improve your products, content and customer experiences

Our event speakers

Photo of Greg Josken

Greg Josken

Digital Marketing Manager, Disney Theatrical Group

As Digital Marketing Manager at Disney Theatrical Group, the stageplay and musical production arm of The Walt Disney Company, Greg is responsible for growing an active online social community of over 2.5 million users worldwide. He oversees all digital and social strategy for multiple social platforms, including Broadway's largest Facebook page, to build community, improve brand awareness and drive revenue.

Photo of Heather Cooper

Heather Cooper

Social Media Manager, Mr Green Online Casino

Heather has eight years of experience in social media management, having worked with dozens of leading brands. Today she manages the global social media strategy for Mr Green—one of Europe's leading casino brands in the booming e-gaming space. Her team specializes in the delivery of engaging social media content, localized in eight languages across 12 countries. From integrating customer support into community management to driving acquisition and retention of players, she has established social media as a key channel for driving the business forward in a big way.

Photo of Kemp Edmonds

Kemp Edmonds

Solutions Consultant, Hootsuite

Kemp Edmonds works for Vancouver-based Hootsuite as Lead Solutions Consultant. He speaks to audiences on the politics of social networks, online communications, digital law and culture. Kemp is a Board Member of Social Media Club International; the largest professional organization of its kind. His passion for people, technology and education enables his work. He can be found blogging on kempedmonds.com, chopping wood on small islands in the Howe Sound and documenting life with his wife and son.