Social engagement is exploding. Health IT buyers and users are social media savvy, connected and informed. That's why it is critical you have the tactics and tools in place to leverage social media to grow awareness, educate and nurture authentic relationships.

Connect with experts from Hootsuite and HIMSS Media to learn how to deploy the right combination of people, platform and process to take your social selling tactics up a notch in 2016.

HIMSS Media will focus on how you can deepen relationships with buyers and users via the largest, most active social network in health IT, and provide expert tips on how to generate excitement about your brand before and during HIMSS16 utilizing its expert team.

Hootsuite Media will focus on social selling best practices and tactics for the B2B world, from monitoring hashtags and identifying buying signals to creating a customer centric social media presence and transforming yourself from a vendor into a trusted advisor.

During this webinar, you'll learn to:

  • Educate buyers with relevant content
  • Listen, learn and engage with buyers and users
  • Leverage technology and content to develop authentic, lasting relationships

Our event speakers

Photo of Kemp Edmonds

Kemp Edmonds

Solutions Consultant, Hootsuite

Kemp Edmonds works for Vancouver-based Hootsuite as Lead Solutions Consultant. He speaks to audiences on the politics of social networks, online communications, digital law and culture. Kemp is a Board Member of Social Media Club International; the largest professional organization of its kind. His passion for people, technology and education enables his work. He can be found blogging on kempedmonds.com, chopping wood on small islands in the Howe Sound and documenting life with his wife and son.

Photo of Cari McLean

Cari McLean

Director, Social Media HIMSS Media

Cari is Director of Social Media at HIMSS, a global, cause-based enterprise that produces thought leadership, events, media and market research on how to better health outcomes and reduce the cost of healthcare through IT. Cari directs HIMSS’ social media strategy, which focuses on building relationships with target audiences through resourceful, engaging content and interactive social media experiences.

Under her leadership, the Social Media Team earned recognition from BizBash for its creative social tactics and established the Annual HIMSS Conference & Exhibition as the most tweeted about healthcare conferences. HIMSS was also nominated as one of the top 100 Health IT Twitter Accounts and grew the HIMSS social networking audience to over 375,000 participants.