Banks of all shapes and sizes have been investing in social media activities.

But which social strategies are paying dividends in the banking industry?

Join Erica Ayotte, Customer Success Executive at Hootsuite, as she talks about the benefits—and the challenges—of embracing social media as a bank.

You’ll hear real-world examples from our guest speaker Patrice Cayer, Regional Vice President of National Bank, Western Canada, and learn how banks have successfully (and securely) used social media to expand their customer service, selling capabilities, and marketing reach.

Profiting from Social: Banking in the Social Era

Watch this On-Demand webinar to learn market-tested social strategies, and explore:

  • How leading banks are using social to empower employees and build relationships with clients
  • The security and compliance challenges—and solutions—banks have to consider
  • How to go beyond just engaging—to social marketing, social customer service, and social selling

Our event speakers

Photo of Erica Ayotte

Erica Ayotte

Customer Success Executive

As a metrics-focused, multi-channel marketer with deep social media experience, Erica helps Hootsuite's largest clients develop their strategic vision for social media in addition to designing tactics that allow them to execute successfully. Prior to Hootsuite, she spent nearly a decade building and managing social media and direct marketing programs in technology and B2B.

Photo of Patrice Cayer

Patrice Cayer

Regional Vice President, Western Canada - National Bank Investments

Patrice Cayer is Regional Vice President, Western Canada of National Banks Investment, a wholly owned subsidiary of National Bank of Canada, the sixth largest bank in importance in Canada. In 2006, with a move to Western Canada, he transitioned into a management role where he was assigned the task of building and managing a new Western Canadian presence. Patrice has been responsible for the distribution of investment products for over 15 years now and his passion and enthusiasm for it and the financial industry is as strong as it was when he started.