Familiarity with social media channels doesn’t always translate into digital business skills. Yet a majority (if not all) roles now include social media responsibilities as part of the job requirements.

How can higher education give students — digital natives — the skills they need to succeed in the modern workplace?

Watch the webinar on demand to see how top professors use Hootsuite’s Higher Education Program to help students view social media through a professional lens.

In this on-demand webinar, you’ll gain access to:

  • Effective ways to teach social media to digital natives
  • Real-life examples of challenges (and solutions) when teaching social medias
  • Courseware samples to spark your own ideas on classroom content

Our event speakers

Photo of Paula T. Morris,

Paula T. Morris,

Non-Profit Founder, Youth Advocate and Professor of the Practice in Marketing

Paula T. Morris’s passions revolve around youth, leadership and education. As a Professor of the Practice at Salisbury University, she brings real-world learning experiences to class. She is also known for her work with Kids of Honor, an organization she founded in 2001. In addition to founding Kids of Honor, she helped start other community organizations, including the Youth Leadership Academy and Women in Leadership at Salisbury University.

Photo of Dr. Natalie Petouhoff

Dr. Natalie Petouhoff

Vice President and Principal Analyst at Constellation Research, Inc.

Dr. Natalie teaches one of the few university programs on how businesses can use social / digital media to not only increase top of the funnel activities, but also sales, loyalty, referral & advocacy. She is a Social /Digital and Traditional Business Initiatives ROI expert. As VP and Principal Analyst at Constellation Research, Dr. Natalie works with Fortune 500’s Leaders to derive solid business results. She is often asked for her point of view by the New York Times, Fast Company, Forbes, Huffington Post, and various other media sources on TV and radio.

Photo of Alfred Hermida

Alfred Hermida

Associate Professor at The University of British Columbia

Alfred Hermida is an award-winning online news pioneer, digital media scholar and journalism educator. An associate professor at the Graduate School of Journalism, University of British Columbia, Canada, he studies social media, computational journalism and emerging forms of digital storytelling. His forthcoming book, Tell Everyone: How the Stories We Share Shape What We Know, (Doubleday Canada) explains how social media is shaping notions of an informed and engaged public, a media ecology of competing ideas, and a responsive political establishment.

Photo of Dr. William J. Ward

Dr. William J. Ward

Social Media Professor, Syracuse University

Dr. William J. Ward is the professor of social media at the S.I. Newhouse School of Public Communications at Syracuse University. He helps organizations from wide-ranging industries integrate new media and digital technologies into an integrated communication strategy. He is a pioneer in using digital and social learning technologies for professional development.