Social media has opened up new communication channels for insurance companies—but industry regulations can restrict and complicate the engagement process.

Learn how to capitalize on social for the insurance industry—including key security and compliance measures.

Through a case study analysis of socially successful insurance companies, you'll learn:

  • How to identify brand-building opportunities—and the best ways to action them
  • How to use social listening to help your agents discover new leads and prospects
  • How to engage on social—and remain compliant with industry regulations

Our event speakers

Photo of Sharon LaSure-Roy

Sharon LaSure-Roy

Senior Manager of Social Media, Florida Blue Health Insurance

Sharon is Florida Blue Health Insurance’s Senior Manager of Social Media, responsible for developing, managing and implementing digital strategies that support marketing priorities including brand voice, creating awareness and generating growth on social. She has held many leadership positions with State Farm Insurance, H&R Block, Florida Hospital and the City of Jacksonville.

Photo of Ben Cathers

Ben Cathers

Senior Strategic Solutions Consultant, Hootsuite

Ben Cathers is the Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial rollout phase in some of Hootsuite’s largest rollouts, including compliance rollouts for top-tier insurance companies. Ben is a frequent speaker on social media and financial services, having presented at multiple BDI Events, Meetups and at the International Trader's Expo.