Education publisher Wiley faced an all-too familiar challenge—multiple social accounts with no unified strategy and little inter-departmental interaction. The result? Confusing or inconsistent customer service.

Watch this webinar to see the role customized training played in Wiley’s company-wide digital transformation. You’ll also learn how Wiley equipped employees with the digital skills to become customer-centric, results-oriented brand advocates—and discover how you can achieve the same results.

In this webinar, Wiley’s Director of Social Marketing, Michelle Lockett, and I will be discussing how customized education can help any organization:

  • Unlock the power of employee advocacy to increase engagement and amplify content
  • Give colleagues the tools and knowledge to engage customers strategically—and empower them to manage their own channels
  • Provide better customer service through a unified, company-wide social media strategy

Our event speakers

Photo of Michael Blondé

Michael Blondé

Director, Enterprise Education, Hootsuite

As Director, Enterprise Education at Hootsuite, Michael Blondé is responsible for building education technology focused on the future of social business communications, within the enterprise marketplace.

Michael is a passionate business developer that specializes in strategic partnerships, entrepreneurship, social media and education strategy as well as enterprise marketing and sales. He’s a founding teammate of TedxKelowna and the Marathon of Sport Director of MotionBall for Special Olympics Canada. Prior to joining Hootsuite, Michael held director level roles at Metabridge, connecting top start-ups in Canada to the Silicon Valley and Bnocular (formerly CommonDeeds), a social gaming platform to unite communities around a common goal and track and share results.

Photo of Michelle Lockett

Michelle Lockett

Social Marketing Director of Corporate Marketing, Wiley

Michelle Lockett is the director of social marketing at Wiley. In this role she is leading the global social media strategy for the 207 year-old company as it transforms from a book publisher to a global provider of digital content and content enabled solutions. Prior to Wiley, she was the global director of social media for Bloomberg, where she led the company's first forays into social media.