Today’s average business-to-business (B2B) buyer is 57% of the way toward their purchase decision before even engaging with a sales person, according to a CEB survey.

This webinar pulls out insights from two current studies—Brandwatch’s B2B Social Media Report and Circle Research’s Social Media Benchmarking Report 2015—to help you navigate the changing B2B marketing landscape and better understand how to use social to influence buying decisions.

Watch Brandwatch, Circle Research, and Hootsuite experts to learn how 200+ top US and UK B2B brands succeed at social—and get up to speed on the latest B2B social marketing trends and best practices.

In this webinar, you’ll learn how B2B companies can leverage social, including:

  • How the B2B buying process has changed—and how social data can help you uncover new business opportunities
  • Advice on selecting the social networks most likely to increase engagement with your audience
  • How to prove the value of social within your B2B organization

Presented in partnership with:

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Our event speakers

Photo of Andrew Dalglish

Andrew Dalglish

Director at Circle Research

Andrew has specialized in B2B research for over a decade and co-founded Circle Research in 2006. Circle has since won various accolades such as the 2012 RAR Award and the 2011 MiAward. Andrew is a columnist for B2B Marketing Magazine, a frequent speaker at leading B2B events such as Horizont B2B, and teaches the MRS B2B research course.

Photo of Dinah Alobeid

Dinah Alobeid

Head of PR, North America at Brandwatch

Dinah is a tech PR professional, social media enthusiast, and avid writer. She is currently the Head of PR, North America at social intelligence leader Brandwatch, keeping the media and the public informed on all things Brandwatch, as well as sharing trends in the social analytics industry and insights on news stories.

Photo of Merinda Peppard

Merinda Peppard

EMEA Marketing Director, Hootsuite

In her role as Marketing Director, Merinda is responsible for leading Hootsuite’s marketing in EMEA. Her team positions Hootsuite as the social relationship platform of choice by managing integrated marketing programmes to educate large enterprises on how to unlock the business value from social media. You can find Merinda on Twitter @Peppard where she frequently writes about her love of Dim Sum