In the financial services industry, you need to be where your clients, customers, and prospects are. Increasingly, that means on social media.

Nearly 70% of affluent investors report changing their investments—or their relationship with investment providers—based on information gleaned from social media.

Join Hootsuite and industry speaker, Vivienne Hsu, Director of Digital and Social Media at Cognito to discover proven strategies for successfully engaging with current and prospective clients through social media—while remaining compliant—in our upcoming webinar:

Social Media for the Financial Services Industry

Watch the webinar, and discover how social media can help you:

  • Protect your online reputation and turn negative posts into business wins
  • Manage risk by developing a solid social media strategy and education
  • Forge deeper, stronger relationships with existing clients—and recruit new ones

Our event speakers

Photo of Merinda Peppard

Merinda Peppard

EMEA Marketing Director, Hootsuite

In her role as Marketing Director, Merinda is responsible for leading Hootsuite’s marketing in EMEA. Her team positions Hootsuite as the social relationship platform of choice by managing integrated marketing programmes to educate large enterprises on how to unlock the business value from social media. You can find Merinda on Twitter @Peppard where she frequently writes about her love of Dim Sum

Vivienne Hsu

Global Director of Digital and Social Media

Vivienne has led Cognito's digital and social practice for the last 2 years. Her experience extends across a wide variety of sectors includes FMCG, Pharmaceuticals, Automotive, Technology and most recently financial services, where she ran the Allianz Global account. Previously from an advertising background, Vivienne has over 12 years of extensive integrated communications experience working at Y&R, Ogilvy, TBWA and most recently at The Social Partners, a specialist social consultancy that is part of WPP. Vivienne has a strong strategic and account planning background with a specialist focus on digital and social consultancy over the last 4 years.

Kathryn Sutton

PR & Social Media Executive

Kathryn is a PR & Social Media Executive in the Communications team. She joined Schroders in June 2011 after graduating with a degree in French & Spanish from the University of Kent. Kathryn is currently working to develop the company’s global social media presence and content strategy, positioning social media as a key communications mechanism for the organisation.